Armando Roggio

Customers likely spend more when buy-now pay-later is available. The downside to merchants is the cost.

AI Prompts for Better Product Descriptions

Google's AI shopping initiatives reinforce sensible, long-standing ecommerce practices.

Temu sellers show massive discounts to boost perceived savings and win customers.

Done well, locator pages drive ecommerce sales not just in-store.

Since 2014 we’ve published a monthly series of content marketing ideas. This installment focuses on articles and videos with April-holiday themes.

Why does a 1940s-era model interest large advertisers and platforms? Three reasons.

Advertising technology has entered a new phase that pairs personal privacy with targeting.

Forty-one percent of U.S.-based enterprise sellers plan to use Amazon's Born to Run program to drive sales in 2025, according to a new Jungle Scout survey.

Direct-to-consumer brands can benefit from a hybrid ecommerce platform, one that caters to consumers and businesses.