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Armando Roggio

Armando Roggio

Senior Contributing Editor at Practical Ecommerce

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Influence score
23
Phone
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Location
United States
Languages
  • English
Covering topics
  • General Assignment News
  • Marketing

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Recent Articles

practicalecommerce.com

‘Automate First’ for AI Commerce Success

An automation-first mindset helps ecommerce businesses keep up with AI shopping.
practicalecommerce.com

3 Years In, GenAI Upends Ecommerce

In just three years, generative AI has changed how ecommerce businesses attract shoppers and close sales.
practicalecommerce.com

Canada Still Works for U.S. Sellers

Despite tariffs, taxes, and strikes, Canada remains a growth market for U.S. ecommerce retailers.
practicalecommerce.com

Digital Goods Stay Duty-Free

The World Trade Organization's tariff moratorium on electronic transmissions is at the heart of modern digital trade.
practicalecommerce.com

AI Makes Loyalty Programs Smarter

Artificial intelligence is not replacing loyalty programs. It is refining them.
practicalecommerce.com

5 Content Marketing Ideas for December 2025

This installment of our long-running content ideas series suggests focusing on teaching a skill, end-of-year top 10 lists, lager beer, and more.
practicalecommerce.com

5 Shopify Mistakes That Kill Holiday Profits

Minor configuration mistakes during the busy Christmas selling season can seriously harm ecommerce profits.
practicalecommerce.com

How AI Shopping Impacts Main Street Retail

AI agents cannot replicate the personal recognition and service of local merchants.
practicalecommerce.com

ChatGPT Atlas Pushes Agentic Browsing

AI browsers such as Atlas summarize pages, compare options, and complete tasks without leaving a tab.
practicalecommerce.com

Reshoring Is Supply Chain Flexibility

Domestic manufacturing is a practical investment in speed, quality, and demand.
practicalecommerce.com

Recommerce for the Holidays

Testing recommerce during the 2025 holiday allows retailers to gauge performance without a full-scale effort.
practicalecommerce.com

Meta Ads Pixel Tracking, Explained

The Meta Pixel drives better advertising performance and the need for heightened privacy awareness.
practicalecommerce.com

5 Content Marketing Ideas for November 2025

E-commerce News, How to, Definitions, Stores, Help
practicalecommerce.com

Agentic Commerce Has Arrived

New protocols from Google and Stripe help establish transaction standards for agent-based commerce. Once a novelty, AI shopping agents are becoming a reality for consumers.
practicalecommerce.com

New Google Postmaster Tools Focus on Compliance

Email marketers lose simple reputation charts as Google Postmaster Tools version two emphasizes compliance status.
practicalecommerce.com

Prime Time for Merchant-Publisher Deals?

AI-generated search results are crushing some digital news publishers. It's an opportune time for publishers and merchants to explore direct collaborations.
practicalecommerce.com

Facial Recognition Bans Spread Globally

Biometric technology is among the most promising trends in retail, but Australia's Kmart decision exemplifies growing regulatory opposition.
practicalecommerce.com

Visa’s VAMP Could Cost Banks and Merchants

The new framework could detect four times more fraud, Visa claims, saving $2.5 billion annually.
practicalecommerce.com

Google-Criteo Deal Unlocks Retail Media

Companies can now advertise on enterprise retail sites via Google's Search Ads 360 platform, upending the digital retail media market.
practicalecommerce.com

Can AI Send the Perfect Ecommerce Promo?

Can AI Send the Perfect Ecommerce Promo?
practicalecommerce.com

5 Content Marketing Ideas for October 2025

In October 2025, ecommerce content marketers could address Halloween, cultural observances, industry occasions, and seasonal transitions.