Armando Roggio

The goal is to match a shopper's needs to your product so an AI system will recommend it.

Retail Media’s Margin Opportunity

When it works, retail media generates net revenue for retailer-publishers and profitable customers for advertisers.

Will shoppers use AI mostly on external platforms, or on-site directly with a merchant?

In October 2025, ecommerce content marketers could address Halloween, cultural observances, industry occasions, and seasonal transitions.

Ecommerce SMBs can compete where delivery speed creates value, not where it merely adds cost.

A merchant's busiest holiday season could also be its least profitable.

Does 2026 signal a lasting acceleration in U.S. ecommerce spending, or is it an outlier?

Anthropic's new text-based watermark stems from the E.U.'s "AI Act," which requires machine-generated content to be detectable.

Since 2013, we've predicted ecommerce trends and sales for the coming holiday season.