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Ann Gehan

Ann Gehan

Reporter at The Information

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Influence score
23
Phone
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Location
United States
Languages
  • English
Covering topics
  • Non-Editorial

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Recent Articles

theinformation.com

Klarna To Offer Walmart Buy Now, Pay Later Loans Through Fintech Deal

The Walmart-backed fintech OnePay has struck a partnership with Klarna for the Swedish buy now, pay later firm to offer installment loans for shoppers at the retail giant, Klarna said Monday. OnePay, which was previously known as One, started testing its own buy now, pay later offering in some Walmart stores last year . Walmart also currently offers shoppers buy now, pay later loans through
theinformation.com

Have We Reached Peak Influencer Brand?

It seems like more creators than ever are starting their own lines of makeup, skin care, snacks and more, with at least three new brands this week alone.On Tuesday, makeup artist Mikayla Nogueira, who has over 16 million followers on TikTok, announced a skincare line, Point of View. The same ...
theinformation.com

Eight Food and Drink Startups Primed for a Takeover

Celsius’ $1.8 billion purchase of influencer-founded energy drink brand Alani Nu last month sparked fresh hope among investors in startups touting healthier versions of mainstream food and beverage brands. Among the fast-growing brands that could be the next targets for purchase are Good ...
theinformation.com

Investors Sour on Celebrity Brands After Spree of Launches

These days, it seems like every celebrity wants to start their own brand. Just look at Robert Downey Jr., who raised venture money last year for a coffee company he co-founded, or the gamers-slash-boxers-slash-influencers launching their own energy drinks, men’s body wash and more. But investors ...
theinformation.com

Can Substack Be the New Instagram?

Meg Strachan, founder of lab-grown jewelry line Dorsey, knows firsthand the power of creator marketing. But these days, she’s not as interested in yet another partnership with an Instagram or TikTok creator to promote the brand: Instead, Strachan is branching out by teaming up with creators on ...
theinformation.com

Klaviyo Expands to Customer Support Features

Klaviyo announced the launch of customer service features for e-commerce merchants on Thursday, marking a significant expansion for the software firm, which mainly sells software for small businesses to send marketing emails and text messages to shoppers. The new features will allow websites to set up self-service features to allow shoppers to do things like start a return or manage
theinformation.com

Nike and Skims To Launch New Women’s Brand

Nike is launching a new brand of women’s athletic apparel in partnership with Skims, the Kim Kardashian-founded shapewear and apparel maker, Nike said Tuesday. The new brand will include women’s apparel, footwear and accessories and marks the first collaboration between Nike and an outside company to launch a new brand. Nike shares rose more than 5% following the announcement. The new brand,
theinformation.com

Why Poppi’s Super Bowl Creator Campaign Backfired

Since its launch in 2020, soda startup Poppi has used social media and viral trends to spread the word about its low calorie sodas. It’s also made attention-grabbing partnerships with creators a big piece of its strategy. The brand hosted influencer Alix Earle in a Poppi-themed house at ...
theinformation.com

Shopify’s ‘Trojan Horse’ to Beat Salesforce

Shopify, best known for selling software and services to help small entrepreneurs run online shops, wants to boost its growth by landing bigger retailers as clients. One obvious target is merchants that use e-commerce software from enterprise giants like Salesforce, Adobe and Oracle. While ...
theinformation.com

DTC Startup Quince Announces $120 Million in New Funding

Direct-to-consumer brand Quince said Tuesday it raised $120 million in new funding in a round led by Notable Capital and Wellington Management. The company, which sells low priced  versions of high-end apparel and accessories, like $50 cashmere sweaters, said in a LinkedIn post the fundraising took place early in 2024. The new capital brings Quince’s total funding to more than $350 million,
theinformation.com

Why One Founder Is Giving Up On TikTok

TikTok’s roughly 12-hour shutdown earlier this month, however brief, was a reality check for businesses built around the app. Before that, many brands and creators that sell goods on TikTok’s shopping service, TikTok Shop, had been kicking the can down the road on what to do if the app ...