Amanda Perelli

Podcasting has taken on a new meaning thanks to video with episodes mimicking talk shows and creators reinventing themselves.

Spotify is looking to land more video creators. Its head of content partnerships shared how the platform is taking on podcast rivals.

YouTube's top creator, MrBeast, has acquired a startup called Vouch, which helps creators with hiring and job postings.

The tech journalist Taylor Lorenz shared why she decided to leave legacy media and go independent and how she's monetizing her venture.

A Shopify survey looked at recent marketing strategies among retailers who use the platform. Influencers and social media were extremely important.

Content creators Colin Rosenblum and Samir Chaudry shared their top strategies for video podcasts on Spotify.

YouTube, TikTok, Instagram, Snapchat, Threads. With so many platforms to create content on, how do newcomers pick where to start?Seasoned creators have an answer. When asked what social-media platform they’d use to grow an audience if they were just starting out, lifestyle influencers including Janette Ok, Kelly Kay, and Arianna Hailey named Instagram reels and YouTube shorts during a panel last week at the annual creator conference VidCon.“I think the community engagement is the best,” creator…

In April, podcast star Alex Cooper gave Vogue an exclusive look inside her wedding weekend. The interview showed off intimate details from the event, taking her fans to the center of the celebration.Cooper has been featured in dozens of publications like Vogue since her career took off. These media opportunities came thanks to the help of her publicist, Cait Bailey — who also works with other superstar creators, including Alix Earle, Remi Bader, and the D’Amelios, on shaping their image, making…

YouTube is betting on social shopping as it ramps up efforts to get creators to link to products below their videos.Last year, YouTube launched an affiliate-marketing program that the company had been quietly testing with a small set of creators since 2021. The program pays creators commissions for the sales they drive through clickable affiliate links.Rivals Instagram and TikTok have both struggled to integrate shopping seamlessly into their platforms. Instagram shut down its native affiliate p…

Business Insider is highlighting the top PR agents for social-media stars.We want to know: who are the top PR pros in the influencer industry?Thanks to the help of her team, TikTok star Alix Earle has attended exclusive events and graced magazines like Cosmopolitan, Nylon, and Elle.Earle landed these opportunities with the help of her publicist. She works with the agency Align PR, which also represents celebrities and influencers like podcasters Cody Ko and Noel Miller, TikTok star Remi Bader, a…

This as-told-to essay is based on a conversation with Corey Tonge, a 32-year-old content creator who makes comedy skit videos for YouTube and TikTok. The following has been edited for length and clarity.In 2020, I landed a marketing job for a sports-supplement company where I worked closely with creators.I saw what these creators were making, and I thought, “Holy shit! What am I doing?“So, I started making some comedy skit videos after work. One day, I uploaded a skit about “Grand Theft Auto” th…

The Kansas-Miami Wild Card game on Saturday was available exclusively on Peacock.Viewers could watch the NFL playoff game only if they downloaded and paid for the streaming app.The Saturday NFL playoff game where the Kansas City Chiefs defeated the Miami Dolphins wasn’t the only win that night. The game also set a record for the most streamed US event, averaging 23 million views, according to Comcast.Until now, the NFL had yet to test out placing any major games exclusively on a streaming platfo…

The 75th Primetime Emmy Awards will air on Monday night after a four-month delay.The ceremony is making a comeback after originally being scheduled for September 2023. The Emmys are back after a four-month delay amid the Hollywood writers and actors strikes last year.In 2023, the Writers Guild of America, or WGA, and SAG-AFTRA, the actors’ union, went on strike over pay and staffing concerns. Both organizations have reached an agreement with Hollywood studios, making room for shows like The Emmy…

Mindy McKnight is a popular YouTube creator behind the hair tutorial and vlog channel Cute Girls Hairstyles (5.6 million subscribers). McKnight and her family