Amanda Furrer

A relatively young upstart in the world of running shoes, Altra was founded in 2009 by two high school running buddies, Golden Harper and Brian Beckstead, with the goal of making shoes built for the way people naturally run. After testing prototypes in grueling races like the Wasatch 100, the brand released the Instinct and Intuition, Altra’s first shoes, in 2011. These models, and all those that followed, showcased three core technologies that continue to distinguish Altra from other brands: fo…