Alyssa Meyers

The league gained traction among men and older generations this year, according to Morning Consult.

Nascar increased its social follower count by 12% this year, including a 40% increase on Instagram, fueled in large part by Reels.

Clark is starring in a new co-branded ad from the two companies that State Farm’s marketing head expects to resonate with basketball fans across the board.

Cross-generational communities like roller-skaters and dirt-track racers may be appealing to marketers, according to Horizon Media’s third subculture field guide.

The performance apparel brand has a long history of promoting mental fitness, which co-founder Ben Checketts now hopes to demonstrate to a wide audience.

Sonic branding agency amp evaluated the sonic branding of 50 beauty and personal-care brands and found inconsistencies.

After 14 years of working with the league, Verizon is looking to level up. “I don’t need another logo,” the brand’s VP of sponsorships said. “What I need is a story.”

Sponsorship demand “has never been higher,” one league exec said, and brands that got in early are reaping the rewards.

The sports podcast charts have long been dominated by men, but this year, there’s been a boom in sports podcasts by, for, and about women.

The boxing promotion and production company is aiming to knock down some barriers to access for viewers and advertisers alike.