Allison Schiff

Zoom has 99% unaided brand awareness, which sounds great on paper. But there's a catch: Most people still think it’s just a video-call app.

MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

Meet PatientPoint, a point-of-care video ad network with 145,000 screens in 32,000 doctor offices across the US.

Wanna chat with your marketing mix model (MMM)? Well, open-source tools and AI agents are making that possible.

Liftoff used its market debut to school investors on mobile ad tech – and make the case that non-gaming apps could be its next growth engine.

Chalice AI COO Ali Manning explains how the AI startup is helping brands use advertiser-specific bidding models to drive real outcomes.

New Jersey’s new data broker law is already live and the ban on selling sensitive data is effective immediately.

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. Not anymore.

Georgia-Pacific spent years building an in-house media and measurement team, and ended up with a happy media: a hybrid model.

Nespresso's marketing VP, Jessica Padula, on tapping into communities, engaging on Reddit and using data to stay close to customers.