Allison Schiff

Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather targeting and expanded video ads.

Skai’s Jeff Cohen on why leading retailers and brands are already rethinking their strategies for the AI era, even though it's still early.

In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to a 5% YOY decline in Q3 revenue.

New APIs are reshaping digital advertising, but a new study finds that IP address matching is missing the mark.

According Truthset, IP-to-email matches are accurate just 16% of the time, while IP-to-postal matches are accurate only 13% of the time.

ID5 bought TrueData mainly to tackle what ID5 CEO Mathieu Roche calls the “massive fragmentation” of digital identity.

It's not that people don't care about their privacy – they do. The problem is that protecting it is often difficult and confusing.

Meta says “trust the machine” – but marketers are finding out that automated ad platforms, including Advantage+, don’t always know best.

Chrome kept cookies and killed the Privacy Sandbox, but hey, at least we got some great AdExchanger comics out of it.

Marketing wouldn't get unfairly pegged as a cost center if marketers had access to better measurement, argues Mutinex CEO Henry Innis.