euromonitor.com
In today’s rapidly evolving business landscape, staying ahead of consumer trends is crucial for companies to remain relevant and competitive. Megatrends, the long-term consumer-driven shifts in behaviour and values, play a pivotal role in shaping industries and economies. Quantifying these megatrends can be a complex task but helps you estimate market potential, spending propensity and ROI. So, where should you start? Here, we explain the importance, methodology and benefits of quantifying mega…
over 1 year ago
euromonitor.com
This article showcases our new Passport Product Innovation capabilities, highlighting how businesses can leverage our product launch data to identify what and where innovation is happening and how it links to consumer trends (Megatrends).
about 1 year ago
euromonitor.com
New year, new trends. And one fact remains true—consumer behaviour can be unpredictable. This article helps you make sense of their preferences, lifestyles and motivations this year.
about 1 year ago
euromonitor.com
Discover the top consumer trends of 2025 shaping industries…
3 months ago
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