Alexander Lee

An early Discord Quest performance measurement test has revealed positive numbers, including a 99 percent reward completion rate.

Expanding creator companies are widening beyond media to become conglomerates with hands in consumer products, live events and more.

The rise of AI scraping creator content has forced creators to take steps to defend themselves against bots.

The rollout of Fortnite in-game items has sparked excitement among both creators and advertisers within the platform's ecosystem.

With LinkedIn video impressions decreasing in the second half of 2025, creators and advertisers are adjusting their approach to the platform.

Over the past year, EssentiallySports has employed creators to make content around major tentpole sporting events — and thus far, the experiment has paid off.

Business Insider AI search tools are successfully boosting reader engagement on the site, with click-throughs rising by 50 percent.

As Discord asserts itself as a marketing platform, brands are increasingly approaching it using the classic influencer marketing playbook.

As Discord asserts itself as a marketing platform, brands are increasingly approaching it using the classic influencer marketing playbook.

As Discord asserts itself as a marketing platform, brands are increasingly approaching it using the classic influencer marketing playbook.

Virtual influencers have been getting a lot of attention in 2025, but marketers are increasingly wary of potential backlash against them.

The growing tension between Roblox creators and ads on the metaverse platform was on display at this year's Roblox Developers Conference.

Creators are leveraging CTV channels as added value for sponsorship deals

Creator CTV channels are popular in 2025, and creators are using their newfound television presences to negotiate higher sponsorship rates.

Creator pay transparency is a key factor behind increased sponsorship rates in 2025, according to four influencers who spoke to Digiday.

In 2025, creators are full-fledged media businesses. Here's a round-up of their hidden costs, from high-end PCs to platform subscriptions.

More money is flowing into creator marketing — just not directly to creators

Fortnite advertising friction: creators say brands are wasting money on custom maps

Substack's community features have convinced some writers to make the jump to the platform, believing they get a subscriber boost.

Top U.S. TikTok Live star Gabriella Gomez has made livestreaming on TikTok into a lucrative career — without relying on brand partnerships.