Alexander Lee

As Discord asserts itself as a marketing platform, brands are increasingly approaching it using the classic influencer marketing playbook.

As Discord asserts itself as a marketing platform, brands are increasingly approaching it using the classic influencer marketing playbook.

Business Insider AI search tools are successfully boosting reader engagement on the site, with click-throughs rising by 50 percent.

Over the past year, EssentiallySports has employed creators to make content around major tentpole sporting events — and thus far, the experiment has paid off.

With LinkedIn video impressions decreasing in the second half of 2025, creators and advertisers are adjusting their approach to the platform.

The rollout of Fortnite in-game items has sparked excitement among both creators and advertisers within the platform's ecosystem.

The rise of AI scraping creator content has forced creators to take steps to defend themselves against bots.

Expanding creator companies are widening beyond media to become conglomerates with hands in consumer products, live events and more.

An early Discord Quest performance measurement test has revealed positive numbers, including a 99 percent reward completion rate.

There are more creators at Advertising Week 2025 than in any past iteration of the conference, showing the rise of creators this year.