Adrianne Pasquarelli

Many Gen Alpha kids help their families make big purchasing decisions, a new study from Razorfish found.

Paramount Pictures made a savvy plug for “Novocaine,” and Dick’s Sporting Goods was a “magnet” for holiday shoppers—plus, why it was a bad week for Southwest Airlines and Girl Scouts.

Southwest is inviting controversy with a tone-deaf social media post amid consumer backlash to the end of its bags fly free policy.

Apothékary is offering trips to Japan so customers can get in touch with the DTC wellness brand’s Japanese roots.

American Airlines promoted Caroline Clayton to chief marketing officer.

Eli Lilly is airing an ad during the Academy Awards urging customers to adopt a health skepticism when marketed drug brands that are not FDA-approved.

NBC inks a deal for 10 years of Thanksgiving Parade turkeys and Home Depot reverses a sales slump—plus, why it was a bad week for DoorDash, Meta and Starbucks.

“Severance” surpasses “Ted Lasso” and Skims gets a leg up—plus, why it was a bad week for Bumble, Meghan Markle and Walmart.

Viral Pink Stuff cleaning brand gets a boost and Buick gains on Kendrick Lamar plug—plus why it was a bad week for Joan, Poppi and Tesla.

Consumers are expected to spend more for Valentine’s Day this year and marketers are pulling out all the stops to attract them.