Adrianne Pasquarelli

Ricola’s herbal scent scarves sell out and DoorDash tops fastest growing brands list—plus, why it was a bad week for Starbucks, Sonder and Papaya Gaming.

Few CMOs have been promoted from within in recent years, as brands often turn to external hires to rejuvenate the business.

Linh Peters, now CMO at science-backed hair care brand Seen and formerly with Walgreens, talks about marketing as a growth engine.

Marketing leaders from Instacart, Life360, Stitch Fix and more share their AI strategies.

Saint Laurent's loafers are trending and the World Series was a hit for the MLB—plus, why it was a bad week for Sephora, Meta and Pinterest.

Sabrina Carpenter stumps for Cash App and Jeep gets wild—plus, why it was a bad week for Parade Underwear, Target and AT&T.

Brands such as Lululemon, Smucker and Alo Yoga are enforcing dupes as knockoffs begin to affect the bottom line.

Southwest beat on earnings and Heineken took a clever jab at AI—plus, why it was a bad week for Amazon and Molson Coors.

Brand and agency leaders share ways they are using AI for everything from researching market demands to creating toddler sleep schedules.

Learn more about the 2025 Ad Age 40 Under 40 honorees, who are challenging traditional norms and innovating on a global scale.

Kimberley Ho is building Evereden as a brand for Gen Alpha skincare and beauty enthusiasts.

Skims sells out of a unique product and Domino’s beats sales estimates—plus, why it was a bad week for State Farm and Trader Joe’s.

Victoria’s Secret has had its share of ups and downs, but new CMO Elizabeth Preis is forging ahead with new strategies.

Monopoly is having a moment and Buc-ee’s tops a convenience store ranking—plus, why it was a bad week for Deloitte, HelloFresh and Ferrari.

Coach CMO Joon Silverstein is testing new concepts like coffee shops and going deeper into sustainability in an effort to court younger shoppers—and it's working.

After years of growth, Hispanic shoppers are pulling back from spending in the U.S., leaving marketers struggling to find new strategies to entice them to shop again.

Geico is hiring a new top marketer from Goldman Sachs several months after the departure of Damon Burrell.

Taylor Swift’s limited movie release is attracting brands such as American Eagle.

There will be more Spirit Christmas stores this holiday season and Ro is seeing success with its Serena Williams campaign—plus, why it was a bad week for MrBeast, EA Games and Xbox.

Anthropologie rocks it, Mich Ultra takes the beer crown and YouTube is a Gen Alpha fave—plus, why it was a bad week for Spirit Airlines, Disney+ and CarMax.