Adriana Lee

Estée Lauder's partnership with OpenAI fuels an AI makeover that extends across brands, including Clinique, La Mer, Bobbie Brown, Aveda and more.

Benefit Cosmetics' ‘beauty shop as grocery store’ pop-up goes from Selfridges to the virtual world, with beauty gifts, games and more.

The tech giants are facing a flurry of court cases in an election year that could be make or break for these platforms.

Amazon's $159 billion beats the estimates, as ad, cloud and e-commerce power on revenue growth.

A Google Cloud survey found that two-thirds of retail and brand execs are already getting gen AI results. Here's how.

Google joins a growing list of big platforms taking AI from gimmick to official shopping engine with product education, recommendations, more.

TikTok misled the public about its harms to teens, argue attorneys general in a new wave of more than a dozen lawsuits.

Heidi Klum tells WWD that her Modelverse fashion game is about creative expression. 'If you want to come dressed as a sausage, be a sausage.'

Paige, the L.A.-based luxury apparel brand, closes chapter on 20 years with a new anniversary capsule collection, new tech plans and new perspective.

Meta shows off Orion AR glasses, realistic virtual settings and Puma’s mixed-reality shopping, giving fashion a lot to ponder.