Adriana Lee

Jason Gowans, chief digital officer at Levi's, talks denim, data and the digital renaissance of Levi Strauss & Co.

Snapchat partners with Prada and Miu Miu on a new handbag category for Bitmoji, plus other items, featuring digital versions of real product.

Estée Lauder's partnership with OpenAI fuels an AI makeover that extends across brands, including Clinique, La Mer, Bobbie Brown, Aveda and more.

Adore Me and Veesual take virtual try-ons from test to launch in just two months, and bra and panty shopping from cringey to futuristic cool.

Benefit Cosmetics' ‘beauty shop as grocery store’ pop-up goes from Selfridges to the virtual world, with beauty gifts, games and more.

The tech giants are facing a flurry of court cases in an election year that could be make or break for these platforms.

Amazon's $159 billion beats the estimates, as ad, cloud and e-commerce power on revenue growth.

A Google Cloud survey found that two-thirds of retail and brand execs are already getting gen AI results. Here's how.

Google joins a growing list of big platforms taking AI from gimmick to official shopping engine with product education, recommendations, more.

TikTok misled the public about its harms to teens, argue attorneys general in a new wave of more than a dozen lawsuits.