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Adi Ignatius

Adi Ignatius

Editor in Chief at Harvard Business Review

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Location
United States
Languages
  • English
Covering topics
  • Business

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Recent Articles

hbr.org

The HBR Interview with Verizon CEO Dan Schulman

Following a successful nine-year stint as the CEO of PayPal, Dan Schulman was ready to retire. But after the board of Verizon repeatedly urged him to step in, he became the CEO of the telecommunications giant. His task: to turn around a company that has seen steep declines in market share, share price, and customer satisfaction. In this wide-ranging conversation with HBR’s editor at large, Schulman discusses how he’s trying to shake up Verizon’s culture. “The company had a lot to be proud of, but it was resistant to change….When the pace of change external to a company is faster than the change of pace internally, you’re falling behind.” He also reflects on both the risk and promise of AI and what it takes to be an exceptional leader.
2 months ago
hbr.org

Balancing Today’s Demands with Tomorrow’s Goals

How can executive plan for the long term amidst regular short-term disruptions like tariffs, geopolitical conflict, AI, and more? Hubert Joly, who led Best Buy’s historical turnaround and now teaches at Harvard Business School, shares his approach, starting with forming a clear worldview, then planning in short-term quarters.
3 months ago
hbr.org

La inteligencia artificial está transformando los riesgos cibernéti...

La inteligencia artificial está provocando un aumento de los ciberataques, y actualmente una brecha de seguridad cuesta a las pymes una media de más de 250 000 dólares. En este número de la «HBR Executive Agenda», el experto en ciberseguridad Daniel Dobrygowski afirma que las pymes pueden reducir drásticamente su vulnerabilidad si se centran en lo fundamental: hacer un inventario de todo lo que está conectado a sus sistemas, utilizar la inteligencia artificial para someter a pruebas de estrés sus propias defensas, evaluar minuciosamente a los proveedores y considerar la ciberseguridad como una prioridad a nivel de CEO.
4 months ago
hbr.org

Is This the Time to Raise Prices?

Pricing strategist Rafi Mohammed warns that after six years of steady price increases, customers have grown wary, and raising prices even further could drive shoppers away. In this edition of the HBR Executive Agenda, he urges companies to conduct customer research and reevaluate supplier deals before changing prices.
4 months ago
hbr.org

“Cyber Defense Has to Move at the Speed of AI”

In the AI era, cyber attacks are more complex, and many companies are unprepared for how quickly the threat landscape is changing. In this week’s HBR Executive Agenda, HBR editor at large Adi Ignatius talks to BCG’s Steven Mills about why leaders need a clearer strategy for managing cyber risk. Mills explains the role AI is playing in cybersecurity offense and defense, and why companies will need to adapt far faster than they historically have.
5 months ago
hbr.org

How to Succeed Like Apple’s Tim Cook

Under Tim Cook’s leadership as CEO, Apple achieved unprecedented financial growth. As HBS professor David Yoffie explains to HBR editor at large Adi Ignatius in this week’s HBR Executive Agenda, Cook’s success was driven by his authentic leadership style, his ability to navigate complex geopolitical landscapes, and his disciplined focus. While he faced criticism during his tenure, Cook leaves the company in a position of global dominance as he transitions to the role of executive chairperson.
6 months ago
hbr.org

Cómo pueden las empresas estadounidenses mantener la confianza en e...

El creciente sentimiento antiamericano, alimentado en parte por la política exterior de Estados Unidos, podría dañar la reputación de las empresas estadounidenses que operan en el extranjero. En esta edición de la Agenda Ejecutiva de HBR, el editor especial Adi Ignatius conversa con la profesora de la HBS Sandra Sucher sobre por qué es más importante que nunca que las empresas estadounidenses adopten medidas para preservar la confianza de sus stakeholders, tanto internos como externos.
7 months ago
hbr.org

How American Companies Can Retain Trust Overseas

Growing anti-American sentiment, fueled in part by U.S. foreign policy, could damage the reputation of U.S. companies operating abroad. In this edition of the HBR Executive Agenda, editor at large Adi Ignatius talks to HBS professor Sandra Sucher about why it’s more important than ever for American companies to take actions to preserve trust with internal and external stakeholders.
7 months ago
hbr.org

Getting Ready for Agentic AI

Pinterest CEO Bill Ready is trying to prove that social media can succeed without relying on outrage-driven engagement, instead using AI to promote positivity and real-world utility. In this HBR Executive Live conversation, he argues that the key challenge with AI isn’t the technology itself, but how companies choose to deploy it, making the choice either to maximize attention or to improve users’ lives. He also shares how Pinterest is using AI to enhance personalization, support safer experiences, and reimagine shopping as discovery rather than just transaction. Ready frames AI as a tool to unlock human creativity and agency, emphasizing that businesses that align technology with real human needs will be best positioned to win.
7 months ago
hbr.org

Getting Ready for Agentic AI

Pinterest CEO Bill Ready is trying to prove that social media can succeed without relying on outrage-driven engagement, instead using AI to promote positivity and real-world utility. In this HBR Executive Live conversation, he argues that the key challenge with AI isn’t the technology itself, but how companies choose to deploy it, making the choice either to maximize attention or to improve users’ lives. He also shares how Pinterest is using AI to enhance personalization, support safer experiences, and reimagine shopping as discovery rather than just transaction. Ready frames AI as a tool to unlock human creativity and agency, emphasizing that businesses that align technology with real human needs will be best positioned to win.
7 months ago
hbr.org

Recalculating the Iran War’s Impact on the Global Economy

A few weeks ago, analysts at ING bank shared how they were scenario planning for the war in the Middle East. This week, HBR editor at large Adi Ignatius checked back in and found the mood was more dire. The bank’s revised base case anticipates several more weeks of intensive fighting, with the Strait of Hormuz remaining restricted through at least Q3 2026. Executives should prepare for continued uncertainty with limited reliable information.
7 months ago
hbr.org

Inside One Bank’s Scenario Planning for War in the Middle East

The broadening conflict in the Middle East means executives are redrawing their risk assessments. In this issue of the HBR Executive Agenda, editor at large Adi Ignatius speaks to ING’s Carsten Brzeski about how the Amsterdam-based financial giant is scenario planning for what’s to come.
7 months ago
hbr.org

Have CEOs Lost the Plot?

Historically, the CEO’s role has been to guide their employees through challenging shared experiences. But today, times have changed, and executives are facing backlash against this form of empathetic leadership. In this issue of the HBR Executive Agenda, editor at large Adi Ignatius speaks with Harvard Business School’s Bill George about purpose-driven leadership, and asks the question: Have today’s leaders become too cautious?
8 months ago
hbr.org

The Benefits—and Challenges—of an Insider CEO

There are new CEOs at Walmart, Target, Disney, and Kroger—and three of the four are seasoned insiders who have been promoted into the role. This issue of the HBR Executive Agenda explores research that suggests insiders are typically the stronger choice because they understand the culture, strategy, and stakeholders of the organizations they’ve been tapped to run. However, while insider CEOs can bring continuity, they must guard against complacency and the difficulty of making tough decisions about longtime peers and colleagues.
8 months ago
hbr.org

What’s the ROI on AI?

AI adoption is accelerating, but many executives are still struggling to define clear return on investment and scale the technology responsibly. At a recent CEO panel co-hosted by HBR Executive and Egon Zehnder in Davos, leaders from Microsoft, Verizon, Allianz, Schneider Electric, and Mahindra shared how AI is already reshaping work—and life—as we know it.
8 months ago
hbr.org

The HBR Interview with Outgoing Walmart CEO Doug McMillon

Before stepping down as CEO in January, Doug McMillon led Walmart, the world’s biggest company in revenue terms, for nearly 12 years. He delivered substantial growth in sales and earnings and transformed the brick-and-mortar retail giant into a digital powerhouse. In this wide-ranging interview with HBR’s editor at large, McMillon reflects on his decision to retire: “When you see someone who can run the laps ahead better and faster, the right thing to do is to hand them the baton, step aside, and cheer them on.” He talks about leading through uncertainty and staying purpose-driven in the face of profit pressures. He also offers advice to new CEOs, describes why Walmart is so special, and discusses his legacy and next steps.
8 months ago
hbr.org

The HBR Interview with Outgoing Walmart CEO Doug McMillon

Before stepping down as CEO in January, Doug McMillon led Walmart, the world’s biggest company in revenue terms, for nearly 12 years. He delivered substantial growth in sales and earnings and transformed the brick-and-mortar retail giant into a digital powerhouse. In this wide-ranging interview with HBR’s editor at large, McMillon reflects on his decision to retire: “When you see someone who can run the laps ahead better and faster, the right thing to do is to hand them the baton, step aside, and cheer them on.” He talks about leading through uncertainty and staying purpose-driven in the face of profit pressures. He also offers advice to new CEOs, describes why Walmart is so special, and discusses his legacy and next steps.
8 months ago
hbr.org

“People Need Unifying Messages”

In this issue of the HBR Executive Agenda, editor at large Adi Ignatius talks to Harvard Business School professor Ranjay Gulati about how leaders can act with clarity amid rising social tension and rapid technological change. “People need unifying messages,” Gulati says. “The search for unity can start small, within the workforces of our businesses. If it doesn’t, these divisions could tear us apart.”
9 months ago
hbr.org

Davos Debate: Is AI Taking Jobs—or Transforming Them?

At the World Economic Forum in Davos, HBR editor-at-large Adi Ignatius moderated a lively panel in which Verizon CEO Dan Schulman and Microsoft president Brad Smith clashed over AI’s future impact on work and business. Schulman warned that widespread layoffs are inevitable as AI rapidly automates both entry-level and professional roles, while Smith argued that AI can serve as a powerful tool to help employees continuously upskill and stay competitive. The exchange highlights a central leadership challenge: how to harness AI’s productivity and protect your people.
9 months ago
hbr.org

“Listen to Your Gut”: A Departing CEO’s Call to Action

In this edition of the HBR Executive Agenda, Adi Ignatius shares lessons from his “exit interview” with Walmart CEO Doug McMillon, who is stepping down after nearly 12 years of steady, transformative leadership. McMillon shares hard-earned lessons for CEOs and urges them to trust their instincts and act boldly.
9 months ago
hbr.org

The HBR Interview with Outgoing Walmart CEO Doug McMillon

Before stepping down as CEO in January, Doug McMillon led Walmart, the world’s biggest company in revenue terms, for nearly 12 years. He delivered substantial growth in sales and earnings and transformed the brick-and-mortar retail giant into a digital powerhouse. In this wide-ranging interview with HBR’s editor at large, McMillon reflects on his decision to retire: “When you see someone who can run the laps ahead better and faster, the right thing to do is to hand them the baton, step aside, and cheer them on.” He talks about leading through uncertainty and staying purpose-driven in the face of profit pressures. He also offers advice to new CEOs, describes why Walmart is so special, and discusses his legacy and next steps.
9 months ago