hbr.org
Pinterest CEO Bill Ready is trying to prove that social media can succeed without relying on outrage-driven engagement, instead using AI to promote positivity and real-world utility. In this HBR Executive Live conversation, he argues that the key challenge with AI isn’t the technology itself, but how companies choose to deploy it, making the choice either to maximize attention or to improve users’ lives. He also shares how Pinterest is using AI to enhance personalization, support safer experiences, and reimagine shopping as discovery rather than just transaction. Ready frames AI as a tool to unlock human creativity and agency, emphasizing that businesses that align technology with real human needs will be best positioned to win.
8 months ago