2019 will most likely be another exciting year for the world of public relations. Some of our beloved best practices will most likely be replaced and, rest assured, more technology will come on the scene. Yet, as we just touched on, email still has so much to offer.
Open rates have long been the primary metric for measuring the effectiveness of email marketing campaigns. This comes as no surprise since they hold the key to discovering what engages your subscribers and what doesn’t.
If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions.
We all leverage email to deliver personalized and targeted information to our audience. And whether you’re creating your email from scratch or using a pre-existing newsletter template, test and check each and every single time before you hit ‘send’.
Understanding customers is fundamental to any business. The more you know about your target audience, the easier it is to create excellent products and run effective marketing programs. And how do you create a brilliant email marketing program?
If your goal is to have strong relationships with media or to form engaged communities around your brand, and I’m sure it is, leverage email! The Direct Marketing Association confirms that you can expect up to 3800% ROI from email channel.
If any business wants to succeed in the digital age, it can’t just produce a product. The product needs to be wrapped with valuable and engaging content. Such high-quality content needs to be personalized with information tailored to the specific needs of the recipient.
Below are 5 email marketing tips from fashion ecommerce that will help you run great email marketing campaigns and create better customer experiences.
“Successful products convey a powerful narrative about their features using verbs, instead of just adjectives – they talk about what their features can do for you” – stresses Olga Kudanova.