Per Schlingmann: Traditional knowledge Is No Longer Enough.

Per Schlingmann: Traditional knowledge Is No Longer Enough.

I think it is about connecting your company or your offering with the society or the market in which you are working. It is about defining how you want to establish the story about yourself and create content which supports this. I usually force myself (or the company I am advising) to limit the story to maximum one page. The more you reduce it, the better chance to get everybody to understand it.