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Steve Strauss

Steve Strauss

Senior Small Business Contributing Columnist at USA Today Online

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Influence score
75
Phone
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Location
United States
Languages
  • English
Covering topics
  • Business

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Recent Articles

usatoday.com

Which TV shows really get entrepreneurs? ‘Breaking Bad,’ ‘Shark Tank,’ ‘Silicon Valley’

“Succession” may be the trendy new corporate drama but when it comes to business smarts, the Roys have nothing on Walter White from “Breaking Bad.”
usatoday.com

Small business owners, here’s how to use the holidays to up your so...

Having a robust holiday social media presence doesn’t have to be difficult or time-consuming. Here’s the kind of content with the biggest ROI.
usatoday.com

Is there any free government money to start or grow a business righ...

Yes, there actually is some of that “free money” you hear about, but second, that money usually really quite specialized and tough to get.
usatoday.com

4 counter-intuitive ways to grow your small business in 2022

From raising prices to trying new apps for payroll, here are a few ideas to raise your game this year that may not be at the top of your list.
usatoday.com

Small business and bankruptcy: What should you do when your company...

What do you do when you have too much bad debt? You have four options: cut a deal with the creditor or bill collector, file bankruptcy or walk away.
usatoday.com

Want to launch a great startup? Be like Wordle. Here’s what the gam...

Why is Wordle a great startup? You can only play once a day. That scarcity creates desire. And sharing scores makes you part of the smart-kids club
usatoday.com

Why small businesses need general liability, property – and maybe c...

If you’re starting a small business, don’t forget to consider insurance to protect from everything from slip-and-falls to ransomware attacks.
usatoday.com

Finding freelance work online: How they work and where to look

Whatever your specialty – be it making videos, research, social media marketing or bookkeeping – these sites will help you find consistent work.
usatoday.com

Why small businesses should leave email inboxes alone and text cust...

Text marketing campaigns can have up to a 98% open rate, result in 40% fewer missed appointments and generated twice as many leads.
usatoday.com

Want to start a small business but don’t have an idea? Investing in...

Buying, owning, keeping, and then trading up investment properties is a well-established, tried-and-true, solid small business.
usatoday.com

Small business: A step-by-step guide to placing your company’s firs...

There is a definite learning curve when it comes to placing search engine ads or pay-per click campaigns. Here’s what you need to know.
usatoday.com

What’s the key to continued business success? Finding new revenue s...

Starbucks and other great businesses know that one key to long-term business success is creating new revenue streams, or multiple profit centers.
usatoday.com

Protecting your small business’ reputation online: 5 tips for getti...

When you get bad press or bad reviews, you essentially have two options: Ignore it or deal with it. Guess which is the better strategy?
usatoday.com

Has your small business been asked to sponsor a team or event? 6 re...

Sponsoring an event or team doesn’t cost your small business. It pays – in the form of sales, leads, partnership opportunities and visibility.
usatoday.com

Pandemic made online shopping bigger. But should you have a brick-a...

One of the good things about the recent economic turmoil is that the price of rent for many offices and retail shops is much lower.
usatoday.com

Your small business needs to be on TikTok. Here’s why it can make a...

Half of Gen Z TikTok users are likely to buy something while on the app and 81% of users use TikTok to discover new products and brands.
usatoday.com

Why podcast marketing could be the next big thing for your small bu...

Podcasting is popular and is only getting more so. It gets your name, business and brand out there and it does so in a unique and memorable way.
usatoday.com

Read the four best business books by sports professionals

Sports and business have much in common: Uniting around a common vision, the need for teamwork, overcoming adversity, and playing to win.
usatoday.com

Does your brand have a great story behind it? If so, tell it.

Far too many entrepreneurs think of their venture’s practical facts and dry data, when they should be sharing a compelling story, interestingly told.
usatoday.com

Elon Musk will ruin Twitter with this 3-point plan - USA TODAY

Want to ruin your small business? Then all you have to do is take a few pages out of Elon’s playbook.
usatoday.com

Small Business: For success, consider a different path than your pe...

Small business owners can find success taking a different path than their peers, helping them to stand out from the crowd and open up new markets.