Jeff Nilsson

Fifty-seven. It’s probably the most famous number in advertising.

America has shown a special attachment to Jell-O.

The Rickenbacker Motor Company thought it could beat the usual odds for a startup automaker.

Does homework deliver academic benefits or just create added stress? Educators have been mulling that question for decades.

In the early days of motoring, it took plenty of money to acquire an automobile, but over time, what had been a pastime for the wealthy and idle had become a necessity for the rest of America.

In 1963, when the Post’s automotive editor was offered the chance to ride coast to coast in one of the biggest innovations in automotive history, he jumped at the chance.

The crime rate has declined dramatically, but why? And why do most people think it’s going up?

In 1964, both critics and congressmen questioned the use and accuracy of TV surveys. Yet, shows continued to live and die by the Nielsen numbers.

At one time, men wore suits in somber colors, long-sleeved shirts with rigid, detachable collars, ties, and vests. Why and when did more casual clothes take over?

In the early days of air travel, a number of catastrophic airship crashes had almost put an end to any thoughts of using them for transport. But could these gas-filled Goliaths be making a comeback?

The drink’s revised name might have referred to the seven ingredients in the drink, but the word “Up” would have referred to the lift that its lithium salts gave consumers.

In the September/October issue of The Saturday Evening Post, you’ll find a feature on the grand and storied Hearst Castle, an ode to the peanut butter and jelly sandwich, and much more.

Corporations have spent millions to change their names, hoping to become fresh and likeable, with all memory of past mistakes and frauds forgotten.

During World War I, the U.S. took the unprecedented step of shutting down the New York Stock Exchange for nearly a third of the year.

One hundred years ago, soap and deodorant manufacturers started convincing people that body odor was making you undesirable, threatening your social status, and even jeopardizing your job.

At one point, young children worked full time in cotton mills, in coal mines, and on street corners. Why were we putting children to work, and why did we stop?

Our rate of disruptive, life-changing advances has slowed.

In 1907, the Post asked its readers to weigh in on who was a bigger menace: The Wall Street trusts and monopolies, or the president who busted them.

An aspiring fraud put in years of hard work to become a nobleman — and still failed.

Clashes over copyrights and labor disputes in the 1940s shaped the style, content, and length of today’s popular music.