cjr.org
<p>The rise of social platforms has brought with it a new kind of celebrity: the digital influencer. It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than traditional media figures. As influencers build relationships with their audiences […]</p>
over 5 years ago
cjr.org
The rise of social platforms has brought with it a new kind of celebrity: the
digital influencer. It’s a newish term, used to describe social media users
whose online clout enables them to engage with and advertise to their followers
in more direct ways than traditional media figures. As influenc…
over 5 years ago
cjr.org
<p>By now we all know the story: the 2017 Fyre Festival was pitched as a once-in-a-lifetime “immersive music festival experience” on a private island in the Bahamas previously owned by Pablo Escobar. Through social media marketing driven by digital influencers like Kendall Jenner and Bella Hadid, guests were promised rides on private jets, stays in […]</p>
over 5 years ago
cjr.org
<p>Welcome to the weekly newsletter from the Tow Center for Digital Journalism, a research and teaching center based at Columbia Journalism School. In the coming weeks and months, we will be redirecting our research to track how the spread of the coronavirus affects journalism and news, rounding up the best of our work and that […]</p>
about 4 years ago
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