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Emily Canal

Emily Canal

Small Business Editor at INSIDER

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Email address
e*****@*******.comGet email address
Influence score
71
Location
United States
Languages
  • English
Covering topics
  • Business
  • Entertainment
  • General Assignment News

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Recent Articles

businessinsider.com

4 steps for founders to cash in on the boom in at-home DIY kits during the pandemic from entrepre...

DIY kits are on the rise as people look for activities to do at home. Founders just have to know their customer and how to make the process complete.
businessinsider.com

Peloton was just an idea to improve home workouts until it quickly ...

Seven years before it was worth $33 billion and boasted a cult following of 1.1 million, Peloton launched with a smart crowdfunding campaign.
businessinsider.com

5 Steps for Starting a Profitable Urban Farm Right Now - Business I...

Green City Growers, which installs and maintains urban farms, saw a growing interest in its business during the pandemic.
businessinsider.com

11 million people got a pet during the pandemic. Jill Nelson explai...

“I literally spent the first six months couch surfing in Seattle, walking dogs, and hiring staff,” said Nelson.
businessinsider.com

Peloton's High Customer Satisfaction Cemented Its Cult Status

Peloton’s business of stationary at-home bikes, treadmills, and subscription workout classes blossomed during the pandemic as people (including me, a user) searched for safe exercise options. The company capitalized on that fortuitous timing by meeting customers where they found themselves at the start of the pandemic — quarantined at home trying to establish new routines. In early September, Peloton announced its first profitable quarter: Revenue had jumped 172% year over year, increasing to $6…
businessinsider.com

These 12 people started their dream businesses from scratch. Here a...

You could start a hair care business, a dog-walking service, or an urban farm. Here’s a collection of guides to get started.
businessinsider.com

Melissa Wirt is the founder of breastfeeding apparel company Latche...

Around 10 million US mothers with school-age children were not actively working in January, partly because of childcare difficulties.
businessinsider.com

Sarah Turner built her multimillion-dollar copywriting business by ...

Instead of posting on job boards, Sarah Turner relies on a roster of stable clients, which helped her book $2.6 million in revenue in 2020.
businessinsider.com

Cost of Inequity: The dual crises faced by Asian-American business ...

More than a third of the hate crimes against Asian Americans in the last year happened to business owners, and it’s devastating for the staff and profits.
businessinsider.com

Working long hours is leading to hundreds of thousands of deaths pe...

Working more than 55 hours a week in a paid job resulted in 745,000 deaths in 2016, according to a new study.
businessinsider.com

How to Set up Your Business As an LLC - Business Insider

Daymond John says when entrepreneurs misclassify a business as a sole proprietorship or partnership, it can cause issues down the road.
businessinsider.com

Her mom died of breast cancer. Her dad was a 9/11 responder. Her mi...

Kaley Young was 25 when she took over her mom’s pilates studio and her dad’s cutting-board business. She’s just getting started.
businessinsider.com

Now the Best Time to Quit Your Job and Start a Business - Business ...

When Olly Smith was in his 20s, he set a goal: He wanted to start his own business by the time he was 40. Fast-forward to last year: The 40-year-old Smith wasn’t running a company. Instead he was working remotely as a restaurant consultant from his home in upstate New York. When his employer asked him to return to the office in July, while new cases of COVID-19 fluctuated between 50,000 and 70,000 a day in the US, Smith remembered his entrepreneurial dreams.“My personal health was being decided…
businessinsider.com

These are the 10 best states to start a business

Where you launch can determine perks or challenges. For example, states with higher vaccination rates are more likely to drive higher economic output.
businessinsider.com

Women’s Entrepreneurship Day: 6 productivity tips from female busin...

Whether they’re scaling a startup, battling supply chain disruptions, or finding fame, these women show how they structure their days for success.
businessinsider.com

Small Business Saturday is vital to entrepreneurs — especially this...

Many small-business owners say holiday sales will dictate whether they can stay open. Here are five ways to prepare for the season.
businessinsider.com

Insider is launching a mentorship program for entrepreneurs — direc...

The past two years have spurred a record number of new businesses. This new class of entrepreneurs is facing a fresh challenge: hiring talent.
businessinsider.com

A quarter of entrepreneurs said holiday sales will determine if the...

In the last two years, small-business owners have faced challenges during the holidays. Now, they’ve creating solutions to solve them.
businessinsider.com

Hot girl summer is giving way to a difficult fall for women

This year’s hot girl summer was dominated by tomato and strawberry aesthetics, “girl dinner,” and “girl math.“And then, of course, there was Beyoncé, Taylor Swift, and “Barbie,” all credited with massive boosts in spending and even propping up the economy.Together, those women’s tours and that movie — plus the premiere of Christopher Nolan’s “Oppenheimer,” which opened on the same day as “Barbie” — are projected to add $8.5 billion to US output in the third quarter of this year, Bloomberg Econom…