This year’s Filmteractive festival caught my attention mainly because of two presentations – one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time?
Set up a story-driven marketing strategy and make your business gain a competitive advantage. By crafting a compelling story, you can help your company get the attention it deserves.
We constantly hear things like, “sell with a story”, “tell a good story”, “present with a story”, “build more content”, “where’s the storyline?”, “where’s the drama?”, etc. Do you ask yourself sometimes, “Why stories?” After a month of stalking people in public transport, I might have an answer.
Basically, you should have done it some time ago, but if you’re reading this just now—get your act together, because your competitors will leave you far behind. Toss out dull and static content in favor of one that is engaging and interactive, and one that will get you more clicks, shares, conversions, and wider reach.
We are taking a step forward to give you access to the new version of Story Creator, owing to which your competitors will remain exactly where they should—which is far behind.
I think it is about connecting your company or your offering with the society or the market in which you are working. It is about defining how you want to establish the story about yourself and create content which supports this. I usually force myself (or the company I am advising) to limit the story to maximum one page. The more you reduce it, the better chance to get everybody to understand it.
Below are 5 email marketing tips from fashion ecommerce that will help you run great email marketing campaigns and create better customer experiences.
Products are boring. Products are generic. In times of digitalization and online stores without borders, it’s easy to find a replacement for almost anything. That’s why these days selling just a product is not enough. But don’t worry – you still have something else you can sell. It’s your story.
“Successful products convey a powerful narrative about their features using verbs, instead of just adjectives – they talk about what their features can do for you” – stresses Olga Kudanova.
What are the top trends that PR pros should be incorporating into their own strategies in 2016? How has technology changed the Public Relations industry? And what were the biggest challenges to the communications industry in the last year?