It’s 2018 and communicators, SEO experts, marketers, and content creators still haven’t figured out how to effectively pitch media and bloggers—and get results. Are you ready to change it?
After all, what is a PR department without its media contacts database? And because of the pressure to maintain the biggest and the best database of all, there are some temptations waiting for us, ready to push us into the database hell.
Every day, millions of people share photos, videos or other content online. In only a minute, we generate 204 million emails, over 3 million FB posts and 4 million Google searches. In such an environment, how should you effectively engage, promote and measure?
This guide is designed to help your company develop a customized communications plan that will prepare you for the wide range of emergencies that may occur in an organization. Don’t wait until it’s too late to write a crisis communications manual!