Public Relations

| 5 min

Technology and PR: What’s Changed Over the Years for the Industry

Public Relations | 5 min July 18, 2018

Technology and PR: What’s Changed Over the Years for the Industry

The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Is that still the case today?

Public Relations | 4 min February 26, 2018

Your Inbound PR Methodology & Tool Stack

Iliyana Stareva

We live in an inbound world where outbound no longer works. The traditional methods we’ve been so used to when doing PR are outdated simply because they are outbound.

Public Relations | 5 min October 4, 2018

Outbound vs Inbound PR: Why We Need a Mindset Change

Iliyana Stareva

Unlike the outbound thinking which focuses on outputs (how many press releases and how much coverage), inbound looks at the bottom line and measures impact. That impact often comes from an increase in sales which turns PR from just a communications discipline into a management discipline.