#FuturePRoof edition three is a story of an NHS striving hard to modernise as it navigates through the toughest challenges of its lifetime, challenges that can only be overcome if it embraces an honest dialogue with the public.
Sarah Hall, PR and marketing agency owner, founder of #FuturePRoof and President of the Chartered Institute of Public Relations for 2018.
Sarah Hall is a pioneer of best practice in the PR industry. The holder of the CIPR’s Sir Stephen Tallents Medal 2014 for exceptional achievement in public relations practice, she has established a reputation as an ethics tsar and diversity and inclusivity champion.She is a strong advocate of accountable leadership and women in business and believes in helping young talent break through.Sarah is the CIPR's President for 2018, a member of the Northern Power Women Power List, features in the PRWeek UK Power Book and is a regular speaker at industry events. She is one of Lissted's top North East England digital influencers and her PR-related blog is one of the top ten in the UK according to Vuelio.Sarah is proud to be on the Athena40 Global Committee, an initiative launched by the Global Thinkers Forum to discover and acknowledge the work of the 40 most dynamic, active and fearless female thought leaders, columnists, commentators and activists across all industries and from all over the world.She was the first North East practitioner to become Chartered, a status that recognises the highest standard of knowledge, expertise and ethical practice within the PR industry and is a benchmark of professional excellence and integrity.The founder and editor of #FuturePRoof, a series of books and community aimed at reasserting the role of public relations as a management function, Sarah co-edited a white paper with Ketchum CEO Stephen Waddington characterising the public relations agency business and another exploring the mental wellbeing of the public relations profession.