We constantly hear things like, “sell with a story”, “tell a good story”, “present with a story”, “build more content”, “where’s the storyline?”, “where’s the drama?”, etc. Do you ask yourself sometimes, “Why stories?” After a month of stalking people in public transport, I might have an answer.
Working in PR is closely connected to sales. Although PR people don’t sell anything directly they need to engage prospects, generate leads and keep good relations with others – just like salespeople do.
“Don’t talk about products and services at all. Instead, tell stories. Be interesting, create something that’s going to be valuable” – advices David Meerman Scott in our interview.