Facebook is one of the most powerful tools to reach specific audiences. Advertising through this platform can be quite effective, but it is certainly not as easy as it appears. There is a lot of thought, planning, and strategy that must be put into each campaign if it is going to be successful.
Developing a successful social media plan is still one of the top challenges marketing teams face. What should you include in yor social media strategy?
Magazine | 7 min July 23, 2018
Digital marketers need to stay up-to-date with the changing social environment. Hopefully, these five pointers will help you survive the upcoming drastic social media changes in 2018.
Public Relations | 6 min July 23, 2018
As we progress through this chaotic digital age, the value of personal branding cannot be overstated. To give an overview, studies have found that content shared by actual people within a company receive 8x more engagement than content shared by the brand itself.