Finding a proper keyword to target is the first and most important step. Obviously, “stealing” a difficult keyword is not something you can do in few simple steps, and it usually requires a separate strategy, complex planning, and lots of time and resources, which is not what this guide is about.
CMO at Serpstat - SaaS tool for competitor analysis and keyword research. Eugene has worked at the biggest SEO company in Eastern Europe (Netpeak) before joining the Serpstat team and working his way up to a position of Chief Operating Officer. His experience is invaluable and he is a real expert when it comes to anything SEO or keyword-related.