Reputation PR Effective Strategies Prowly
 · 10 min read

PR Strategy for ChatGPT and Google AI Overviews: What Works Now

Kamila Hanson · 10 Sep 2025
Most of us came into this industry not knowing that we're going to deal with keywords and online rankings, and none of us predicted we're going to battle AI algorithms too. For such a long time, the idea was basically this: win Google, win visibility. However, these days are gone. Now it's generative tools that […]

Latest articles

Best Brand Tracking Tools for Enterprise PR Teams
,  ∙ 9 min read

The Best Brand Tracking Tools for Enterprise PR Teams in 2025 (with a Focus on AI Search Visibility)

Dominika Kuras ∙ 6 Aug 2025
Your brand isn’t just being talked about — it’s being summarized by AI, quoted in snippets, and ranked in search engines that didn’t even exist five years ago. Welcome to 2025, where visibility means more than media mentions. It means appearing in AI answers, voice search, and auto-generated content. For enterprise PR teams, this shift […]
, ,  ∙ 9 min read

Crisis Monitoring for Government Agencies: Tools, Tactics & Real Examples

Dominika Kuras ∙ 5 Aug 2025
One missed headline can spark a firestorm. A protest gains traction overnight. A viral post spins a false narrative. A local news story morphs into a national controversy—before your agency even sees it coming. Still, many government teams rely on free tools like Google Alerts to monitor the media landscape. The problem? These tools miss […]
 ∙ 11 min read

Online Reputation Score: What It Is, Why It Matters, and How PR Teams Can Improve It

Dominika Kuras ∙ 16 Jul 2025
In this article, we've put together a brief online reputation guide. It includes information on what an online reputation score is, how it works, and what PR teams can do to improve it using professional tools. You'll also learn how media monitoring can help with any star rating system out there. TL;DR – Key takeaways […]
,  ∙ 13 min read

2025 Nonprofit PR Guide: Smarter Monitoring & AI Visibility

Kamila Hanson ∙ 11 Jul 2025
TL;DR: Nonprofit PR in 2025 – doing more with less Getting attention for a good cause shouldn’t feel impossible. Yet with limited budgets, small teams, and rising noise online, many nonprofits struggle to cut through. The good news? You don’t need more staff or bigger campaigns—you need sharper tools and a clearer strategy. From using […]
 ∙ 12 min read

How to Write a Communication Plan (with Templates & Tips for AI Visibility)

Dominika Kuras ∙ 9 Jul 2025
One post can tank your reputation. One misquoted specialist can spark a PR nightmare. Nowadays, everybody is continuously online. So your brand can’t afford to improvise. A strategic communication plan is your first line of defense and a key part of your PR strategy. In this guide, we’ll show you how to write a communication […]
Best Media Database
 ∙ 22 min read

Best Media Database in 2025: Top 9 Tools for PR Pros

Bart Donda ∙ 7 Jul 2025
Have you ever had the perfect story to tell but no one to tell it to? The right journalists can get you amazing media coverage, but how do you know who to contact? And it's not like most PR pros have hundreds of relevant journalists on speed dial. The answer lies in media databases. With […]

Editor's choice

 ∙ 10 min read

PR Strategy for ChatGPT and Google AI Overviews: What Works Now

Kamila Hanson ∙ 10 Sep 2025
Most of us came into this industry not knowing that we're going to deal with keywords and online rankings, and none of us predicted we're going to battle AI algorithms too. For such a long time, the idea was basically this: win Google, win visibility. However, these days are gone. Now it's generative tools that […]
Best Brand Tracking Tools for Enterprise PR Teams
,  ∙ 9 min read

The Best Brand Tracking Tools for Enterprise PR Teams in 2025 (with a Focus on AI Search Visibility)

Dominika Kuras ∙ 6 Aug 2025
Your brand isn’t just being talked about — it’s being summarized by AI, quoted in snippets, and ranked in search engines that didn’t even exist five years ago. Welcome to 2025, where visibility means more than media mentions. It means appearing in AI answers, voice search, and auto-generated content. For enterprise PR teams, this shift […]
, ,  ∙ 9 min read

Crisis Monitoring for Government Agencies: Tools, Tactics & Real Examples

Dominika Kuras ∙ 5 Aug 2025
One missed headline can spark a firestorm. A protest gains traction overnight. A viral post spins a false narrative. A local news story morphs into a national controversy—before your agency even sees it coming. Still, many government teams rely on free tools like Google Alerts to monitor the media landscape. The problem? These tools miss […]
 ∙ 11 min read

Online Reputation Score: What It Is, Why It Matters, and How PR Teams Can Improve It

Dominika Kuras ∙ 16 Jul 2025
In this article, we've put together a brief online reputation guide. It includes information on what an online reputation score is, how it works, and what PR teams can do to improve it using professional tools. You'll also learn how media monitoring can help with any star rating system out there. TL;DR – Key takeaways […]
,  ∙ 13 min read

2025 Nonprofit PR Guide: Smarter Monitoring & AI Visibility

Kamila Hanson ∙ 11 Jul 2025
TL;DR: Nonprofit PR in 2025 – doing more with less Getting attention for a good cause shouldn’t feel impossible. Yet with limited budgets, small teams, and rising noise online, many nonprofits struggle to cut through. The good news? You don’t need more staff or bigger campaigns—you need sharper tools and a clearer strategy. From using […]

Most popular

 ∙ 11 min read

15 Free Press Release Templates for Any Occasion (in Microsoft Word & PDF Format)

Edyta Kowal ∙ 5 Feb 2024
Press release distribution might be time consuming. That's why we have prepared a few templates to help you create effective press releases in no time.
 ∙ 10 min read

PR Automation vs PR Tasks: How Much Time and Effort Can You Save?

Gina Nowicki ∙ 13 Dec 2023
You’re a PR professional, so you know the morning drill. You pour that second cup of coffee, fire up that laptop, and are ready to make some PR magic happen. It’s a great day: you’ve got exciting client news to share with the media! However, despite your super-charged enthusiasm and caffeinated high, there’s just about […]
, ,  ∙ 7 min read

PR Playbook: How to Personalize Emails Successfully at 2x Speed

Karolina Borak ∙ 23 Oct 2024
This is a step-by-step guide with expert tips from Dawn Jones, Founder of Pressed Fresh Collective, on how to streamline and improve your email personalization process.
 ∙ 18 min read

How to Write a Media Pitch (w/ 7 Real Examples from Experts)

Bart Donda ∙ 3 Feb 2025
A media pitch is an attempt to get a journalist or editor interested in your news so that they decide to cover it, resulting in media coverage. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or traditional mail. Although pitching journalists is similar […]

PR Outreach & Media Relations

a purple pen on a red background
 ∙ 5 min read

Top News Journalists – The 2025 List

Prowly ∙ 3 Mar 2025
News moves fast. Stories break, trends shift, and attention spans are short. For public relations professionals, getting coverage isn’t just about having a good story—it’s about making sure the right people tell it. The most effective way to do that is by connecting with journalists who have influence, credibility, and reach. Building relationships with top […]
,  ∙ 15 min read

The New Digital PR Guide: Beyond Backlinks, Toward Influence & Impact

Kamila Hanson ∙ 26 Feb 2025
What is digital PR and does it need a rethink? The traditional approach to public relations is known to focus on press releases and curating perfect media lists. You know, securing coverage hoping for brand awareness and online presence to just organically follow. However, now digital PR efforts are strong on mixing an SEO strategy […]
new product press release
 ∙ 11 min read

New Product Press Release Writing Guide (Examples & Template)

Bart Donda ∙ 26 Feb 2025
A new product press release can make or break your product's success and is key to your PR and marketing efforts. This guide shows you how to write a press release that grabs attention, gets media coverage, and reaches your target audience to increase brand awareness. At the end, you'll find some examples of new […]
Press release format
 ∙ 14 min read

Press Release Format and Structure (w/ Tips and Examples)

Zuzanna Dora ∙ 21 Feb 2025
With press release writing, it's not all about the content. The format of a press release has a huge impact on its efficiency. Yet, this is a rare topic, as most guides focus on the writing aspect. We're happy to add our two cents and broaden your press release skillset! Stay with us and we'll […]
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