Online media

Who What Wear

Who What Wear is the leading destination for aspirational yet accessible fashion content that is elevated, serviceable, and 100% shoppable.
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Scope
Beauty, Celebrities, Apparel
Languages
English
Location
United States, West Hollywood
Influence Score
74 / 100
Email
Mobile
Journalists at Who What Wear
Get contact information for Who What Wear and view Who What Wear reporters by joining Prowly
Lauren Eggertsen
Editorial Director
Indya Brown
Market Editor
Mimi Postigo
Social Media Manager
Erin Jahns
Senior Beauty Editor
Chinazor Offor
Associate Editor
Nayiri Mampourian
Author at Who What Wear
Sierra Mayhew
Associate Editor
Nikki Chwatt
Associate Fashion Editor
Grace O'Connell-Joshua
Assistant Fashion Editor
Mackenzie Green
Author at Who What Wear
Ana Escalante
Assistant Editor
Copelyn Bengel
ASSOCIATE SHOPPING EDITOR
Kristen Nichols
Senior Editor
Hillary Kerr
Co-Founder & Chief Content Officer
Kaitlyn McLintock
Associate Beauty Editor
Grace Lindsay
Junior Beauty editor
Allyson Payer
Author at Who What Wear
Brittany Davy
Editorial Assistant
Melony Forcier
Contributor
Nicole Akhtarzad
Senior Market Editor
Drew Elovitz
Director of Content Strategy & Senior Managing Editor
Eliza Huber
Fashion Editor
Bobby Schuessler
Senior Market Editor
Yusra Siddiqui
Assistant Market Editor
Anna LaPlaca
Associate Editor
Anneliese Dominguez
Fashion Editor, Branded Content
Courtney Higgs
Associate Beauty Editor
Kat Collings
Editor in Chief
Erin Fitzpatrick
Senior News Editor
Caitie Schlisserman
Group Executive Director, Branded Content and Beauty
Shawna Hudson
Associate Beauty Editor
Jessica Baker
Entertainment Director & Managing Editor
View all journalists in Prowly

Traffic metrics

Pages per visit
The average number of pages viewed by unique users of the domain in the last full month
2
Time on site
The average time unique users spend on the given domain in the last full month
5 min
Total visits
Total number of unique visits on the given domain in the last full month
5.56M
Unique visitors
Total number of people who have visited the given domain at least once in the last full month
2.39M

Audience insights

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Sign up for free
Sex
67%
Sex
Female67%1.45M
33%
Sex
Male33%720K
Female
Male
Age
18-24
Age
18-2415%320K
15%
25-34
Age
25-3421%456K
21%
35-44
Age
35-4418%386K
18%
45-54
Age
45-5417%374K
17%
55-64
Age
55-6417%371K
17%
65+
Age
65+12%266K
12%

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Journalists at Who What Wear

Get contact information for Who What Wear and view Who What Wear reporters by joining Prowly
Lauren Eggertsen
Editorial Director
Indya Brown
Market Editor
Mimi Postigo
Social Media Manager
Erin Jahns
Senior Beauty Editor
Chinazor Offor
Associate Editor
Nayiri Mampourian
Author at Who What Wear
Sierra Mayhew
Associate Editor
Nikki Chwatt
Associate Fashion Editor
Grace O'Connell-Joshua
Assistant Fashion Editor
Mackenzie Green
Author at Who What Wear
Ana Escalante
Assistant Editor
Copelyn Bengel
ASSOCIATE SHOPPING EDITOR
Kristen Nichols
Senior Editor
Hillary Kerr
Co-Founder & Chief Content Officer
Kaitlyn McLintock
Associate Beauty Editor
Grace Lindsay
Junior Beauty editor
Allyson Payer
Author at Who What Wear
Brittany Davy
Editorial Assistant
Melony Forcier
Contributor
Nicole Akhtarzad
Senior Market Editor
Drew Elovitz
Director of Content Strategy & Senior Managing Editor
Eliza Huber
Fashion Editor
Bobby Schuessler
Senior Market Editor
Yusra Siddiqui
Assistant Market Editor
Anna LaPlaca
Associate Editor
Anneliese Dominguez
Fashion Editor, Branded Content
Courtney Higgs
Associate Beauty Editor
Kat Collings
Editor in Chief
Erin Fitzpatrick
Senior News Editor
Caitie Schlisserman
Group Executive Director, Branded Content and Beauty
Shawna Hudson
Associate Beauty Editor
Jessica Baker
Entertainment Director & Managing Editor
View all journalists in Prowly