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The Balance
Online media

The Balance

Simplifies and demystifies personal finance by delivering clear, practical advice to strengthen consumers’ lifelong relationship with money

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Scope
Accounting, Careers, Finance & Banking Services, Leisure, Life, Business, Commerce
Languages
English
Influence Score
66 / 100
Email
c*****@*******.com
Mobile
(XXX) XXX-XXXX
Journalists at The Balance
Get contact information for The Balance and view The Balance reporters
Hilarey Gould
Senior Editor
Justin Pritchard
Banking/Loans Expert, Contributor
Kristin Myers
Editor In Chief
Kara Greenberg
Associate Editor
HELEN REIS
Senior news editor
Sandra Grauschopf
Contests & Sweepstakes Expert
Dawn Rosenberg McKay
Career Planning Expert

Traffic metrics

Pages per visit
The average number of pages viewed by unique users of the domain in the last full month
1
Time on site
The average time unique users spend on the given domain in the last full month
1 min
Total visits
Total number of unique visits on the given domain in the last full month
32.1K
Unique visitors
Total number of people who have visited the given domain at least once in the last full month
18.7K

Audience insights

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Sex
31%
Sex
Female31%5.75K
69%
Sex
Male69%12.9K
Female
Male
Age
18-24
Age
18-2424%4.39K
24%
25-34
Age
25-3424%4.4K
24%
35-44
Age
35-4418%3.36K
18%
45-54
Age
45-5414%2.55K
14%
55-64
Age
55-6411%2.06K
11%
65+
Age
65+10%1.93K
10%

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Journalists at The Balance

Get contact information for The Balance and view The Balance reporters
Hilarey Gould
Senior Editor
Justin Pritchard
Banking/Loans Expert, Contributor
Kristin Myers
Editor In Chief
Kara Greenberg
Associate Editor
HELEN REIS
Senior news editor
Sandra Grauschopf
Contests & Sweepstakes Expert
Dawn Rosenberg McKay
Career Planning Expert