Whit Grebitus

SACRAMENTO, CA - Something's been nagging at me lately, and I'll admit up front it's easier to raise than to answer. Think about the person who really decides whether this whole business thrives—not the buyer, not the boardroom, but the mom or dad in the produce aisle on a Tuesday, working out what to feed the kids that week. We put enormous energy into talking to each other. I'm less sure how well we talk to them.Maybe that's worth a look.