Vidhi Choudhary

Orders for items including holiday stocking hangers, Christmas tree skirts, as well as fall essentials like apples and overcoats jumped, according to September Shopify data.

Google is making it easier to shop for items within its AI Mode.

Pinterest is pitching itself as an ad platform for quick discovery, not endless scrolling.

Its chief of supply chain said it’s important to know your base plan—whether you’re managing units or dollars—and make sure it’s directionally correct.

AI tools are becoming the new personal shoppers, stitching context, preferences, and product recommendations into one conversation.

Holiday season momentum was impossible to miss at Retail Brew’s event

Macy’s retail media gets an Amazon makeover

Users using generative AI to shop online tend to be research focused and are increasingly adding-to-cart as well.

Almost 40% of surveyed consumers spent less on Amazon Prime Day than in years past.

TikTok Shop is relying on exclusive product drops and bigger brands to attract shoppers.