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Vidhi Choudhary

Vidhi Choudhary

Retail Reporter at Morning Brew

Contact this person
Email address
v*****@*******.comGet email address
Influence score
51
Location
United States
Languages
  • English
Covering topics
  • Commerce

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Recent Articles

retailbrew.com

Year in review: online shopping

Year in review: online shopping
retailbrew.com

I wish I wrote that: Retail’s Taylor Swift moment

Swifties, lavender skort, virality, and art come together like an almost perfect pop culture moment, in this story by Erin Cabrey.
retailbrew.com

Pinterest wants to serve you gift guides for holiday shopping

Holiday shopping can be stressful, so Pinterest wants to be a retailer’s bestie by serving users easy-to-shop from wishlists.
retailbrew.com

Pharmacies are ready to get more mileage as retail media networks

The rise of pharmacy chains scaling their ad business with retail media is starting to take shape.
retailbrew.com

How TikTok Shop is ‘reimagining’ Black Friday-Cyber Monday

TikTok Shop is relying on exclusive product drops and bigger brands to attract shoppers.
retailbrew.com

TikTok Shop pushes livestreams to drive holiday shopping

This holiday season, TikTok will host “super livestreams” with big names.
retailbrew.com

Microsoft is reportedly exiting its retail media business

Microsoft is asking clients to migrate to a third-party ad tech platform Criteo, per a report from Digiday.
retailbrew.com

Walmart is rewiring its e-commerce strategy with generative AI

Walmart is expanding its channels, platforms and touchpoints for e-commerce with generative AI.
modernretail.co

Joe & The Juice Global Brand Director Kasper Garnell on how the cha...

Joe & The Juice Global Brand Director Kasper Garnell talks about the brand’s U.S. journey and he wants it to be a ‘lifestyle’ brand.
modernretail.co

Brands are promoting affordability in their marketing amid inflation

As a recession looms, brands have changed their marketing language and launched new campaigns that emphasize affordability and value.
modernretail.co

'Your dollar goes a little bit further': Smaller brands are finding...

Among retail and restaurant brands recently surveyed by Capterra, 78% reported that they have realized a positive ROI on their TikTok ads.