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Trace Shelton

Trace Shelton

Editor in Chief at INSTORE

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Email address
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Influence score
38
Phone
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Location
United States
Languages
  • English
Covering topics
  • Jewelry

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Recent Articles

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Ylang 23’s New Location Is Like a French Garden of Jewelry Design

The Teichman family’s store encourages clients to wander, learn, and connect with jewelry designers and each other.
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Being a Cool Jewelry Store Isn’t About Money; It’s About Vision

Not everyone has the commitment to constantly reinvent the way they connect, inspire and serve their clientele.
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Gold and Greenland: Why Prices Spiked Overnight — and Why Retailers...

A brief political shock sent gold soaring, but deeper forces are keeping prices elevated.
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Gold Tops $5,000: What the Historic Price Surge Means for Jewelry R...

Here’s how record gold prices may affect pricing strategies, margins, and customer demand in 2026.
instoremag.com

Gold Tops $5,000: What the Historic Price Surge Means for Jewelry R...

Here’s how record gold prices may affect pricing strategies, margins, and customer demand in 2026.
instoremag.com

Pandora to Test Platinum-Plated Jewelry as Silver Prices Surge

The updated technique allows Pandora to apply platinum plating using fine-jewelry craftsmanship methods while maintaining durability and everyday wearability.
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What the U.S.–India Trade Deal Means for Jewelry Retailers Right Now

Zero-duty natural stones, lower jewelry tariffs, and renewed supplier confidence are on the horizon — but retailers shouldn’t expect overnight changes.
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Supernatural Cheer Ep 1: 'If I Could Bottle This Stuff...' — Denise...

Denise Oros on hiring for spark, leading with gratitude, and why the rest of the day feels like candy.
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Editor’s Note Video: Smart Frugality — Save Money Without Sacrifici...

Frugality isn't a dirty word — but austerity without a plan is.
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Supreme Court Kills IEEPA Tariffs — Here’s What It Means for Your J...

A landmark 6-3 ruling changes the tariff landscape overnight, but don't cancel your supplier orders just yet.
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Supernatural Cheer Ep 3: 'I Need You to Be Like You're On Stage' — ...

South Carolina jeweler on why tired salespeople cost you sales, making customers wait for the right person, and the two words he says to every engagement ring customer.