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Tom Friend

Tom Friend

Basketball/Feature writer at Sports Business Journal

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Email address
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Influence score
36
Phone
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Location
United States
Languages
  • English
Covering topics
  • Basketball
  • Football
  • Sports

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Recent Articles

sportsbusinessjournal.com

WNBA, union agree to 40-day CBA extension as talks continue

The WNBA and the WNBPA have formally agreed to a new 40-day extension of the current CBA as negotiations continue toward a new labor deal.
sportsbusinessjournal.com

Milwaukee becomes the rare NBA team to place sales executives overseas

The Milwaukee Bucks are one of the rare NBA teams to hire full-time sales executives overseas and are beginning the reap the benefits with a multitude of foreign partnerships, including the Swiss-based eSIM provider Yisem.
sportsbusinessjournal.com

WNBA reportedly offers $1M guaranteed max salary along with revenue...

The WNBA has offered its players a guaranteed max salary of $1M for the 2026 season that could potentially climb to a projected $1.2M with revenue sharing, sources with knowledge of negotiations confirmed Monday.
sportsbusinessjournal.com

As Project B signs A-List players, it’s a mystery no more

Project B -- whose co-founders have backgrounds in Skype, Facebook and Google-- are on their way to a launch next November. They have signed marquee players such as Nneka Ogwumike, Alyssa Thomas, Jonquel Jones, Jewell Loyd and Kelsey Mitchell and are benefitting from WNBA disruption.
sportsbusinessjournal.com

Closing Bell: Wisconsin re-ups apparel deal

Wisconsin extends with Under Armour, adds NIL component to deal...Bowl Season names Coca-Cola title sponsor in multiyear deal...David Beckham signs Bank of America sponsorship ahead of World Cup.
sportsbusinessjournal.com

Project B signs its first three international players

The fledgling multi-continent basketball league Project B signed its first wave of international players Friday, announcing equity-laden deals with Brazil’s Kamilla Cardosa, France’s Janelle Salaun and China’s Li Meng.
sportsbusinessjournal.com

Sources: WNBA’s $1.1M max offer was a projection, not a guarantee

The WNBA’s reported offer of a $1.1M maximum salary is more of a projection than a guaranteed number, according to sources familiar with negotiations, and has led the players’ association to make a counterproposal that again purportedly asks for a salary structure tied to league business.
sportsbusinessjournal.com

Sources: WNBA makes revenue sharing proposal that quadruples averag...

The WNBA has made a revenue sharing proposal to the player’s union that would quadruple the average salary and include a maximum annual salary of $1.1M to multiple players on each team with escalators in ensuing seasons, , sources confirmed tonight.
sportsbusinessjournal.com

Tatum: NBA Europe likely to open bidding in Q1 2026

Bids for NBA Europe franchises are expected to be submitted in the first quarter of 2026, with NBA Deputy Commissioner Mark Tatum today describing an almost imminent overseas league that would launch in 2027.
sportsbusinessjournal.com

Sizing up potential successors to NBA Commissioner Adam Silver

Who could someday succeed Adam Silver as NBA commissioner? Industry execs suggest names like Grant Hill, Bill Koenig, Joe Leccese, Bob Myers, Scott O’Neil, Jimmy Pitaro, Mark Tatum, Masai Ujiri, and Rick Welts.
sportsbusinessjournal.com

The Next Commissioner: With Engelbert’s WNBA future in limbo, some ...

This is more of a news story than a premise. With WNBA Commissioner Cathy Engelbert under scrutiny —even before Napheesa Collier’s press conference went viral —Adam Silver has likely been drawing up his own list of potential replacements. The options are probably from within the league, or from a league partner or, in more of a stretch, from the political landscape. But change is almost assuredly coming to WNBA leadership.