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ODLO, a performance apparel brand based in central Switzerland, named Colorado-based Progression Brands Group (PBG) as its exclusive distributor for the U.S. market. The 75-year-old company designs and sells its sustainably made, technical apparel for runners, skiers, cyclists, hikers, and outdoor e…

Puma’s first metaverse website experience, called Black Station, featuring exclusive NFTs with limited edition redeemable physical sneakers as part of its ‘Futrograde’ will debut during New York Fashion Week.

Stio hired Alex Brown as vice president of sales to lead the strategy and development of its wholesale and corporate channels.

Inov-8, headquartered in the UK’s Lake District, known for its all-terrain footwear, apparel and equipment, announced it expanded its hike offering with a clothing collection called Venturelite. Helen Stuart, inov-8’s head of clothing and equipment, said, “We’ve seen the continued growth in populari…

Level8Sales merged its sales rep agency with Pacific Crest Trading and Endless Adventure Sales to form the Sierra Outdoor Collective serving the Southwest region.

Erem, the sustainable desert performance footwear brand, has scaled up its team with four newly created positions to support its marketing efforts.

Lawson Glidden was named president of Minus33 and the L.W. Packard company. A business spanning five generations and dating back to 1916, Glidden assumes the role of president from his father, John Glidden.