Tania Ganguli

The federal indictments against N.B.A. players and others for illegal betting exposed a new wrinkle in the way old friends can benefit from their access to an athlete.

A former teammate of LeBron James is accused of giving inside information to gamblers. Mr. James has not been accused of wrongdoing.

Las Vegas Sands, owned by the Adelson family, was under pressure in Macau, with billions at stake. That created an opportunity.

The People’s Daily newspaper put the star player’s name on an opinion article, an example of the political perils the N.B.A. could face in China.

The W.N.B.A.’s Sophie Cunningham is riding her viral moment to endorsements and brand deals. But she doesn’t want to talk politics.

Brands have seized on the spectacle of the post-championship celebration as a marketing moment.

An American microbrewery has made inroads in English pubs with a novel marketing strategy.

This year’s playoff ratings are excellent. But is a small-market problem looming?

The marketability of A’ja Wilson offers a case study in race, fame and gender.

In its next gambit to lure and foster talent, the New York Liberty are unveiling plans for a building in Brooklyn with state-of-the-art training facilities and child care rooms — as well as a zenlike locker room.