Susanne Adam

With the digitalization of sales processes, wholesale distributors have a new opportunity to engage customers and significantly grow their business by coordinating the efforts of marketing, sales and ecommerce teams, writes Susanne Adam, a principal solution manager at SAP SE for wholesale distribut…

Building an effective ecommerce experience for your customers is a journey that will undoubtedly create some exciting opportunities for your business, but it’s crucial to test and measure ecommerce performance, writes Susanne Adam, a principal solution manager at SAP for wholesale distribution. Distributors need to test and evaluate their efforts to improve the online buying experience for their customers.

Driven by convenience and personalization, B2B buyers are flocking to more sales channels to buy the products they need. To build market share, meanwhile, distributors can follow a 3-pronged strategy to become the go-to-supplier in their market, writes Susanne Adam of SAP SE. Distributors can become a go-to supplier with the right B2B ecommerce strategy, Susanne Adam writes.