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Steve Finlay

Steve Finlay

Author at Ward's Auto at WardsAuto.com

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Email address
s*****@*******.comGet email address
Influence score
39
Location
United States
Languages
  • English
Covering topics

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    Recent Articles

    wardsauto.com

    Car Owners Like Technology – If They Understand It - Ward's Auto

    Car dealers play a key role in educating customers about vehicles’ innovations.
    wardsauto.com

    Study: Dealers Should Rev Up Auto Ads - Ward's Auto

    Some ads do score, but those that tell complete stories with likable characters hit home runs.
    wardsauto.com

    Most ‘Most-American Vehicles’ Wear Foreign Badges

    Six foreign-brand entrants are in Cars.com’s top-10 list of vehicles made in the U.S.
    wardsauto.com

    WardsAuto Dealer 500 Different, Same - Ward's Auto

    Early on, the most stores on the list were Chevrolet and Ford dealerships. Today, the leaders are Toyota and Honda.
    wardsauto.com

    Lincoln Dealers Pack Up for House Calls - Ward's Auto

    The “portable showroom” case allows consultants to show as well as tell, says Melissa Centra, CEO of Eview 360, a design firm that created the carry-along.
    wardsauto.com

    Getting to Know Customers Before They’re Customers

    Industry-specific technology allows car dealers to track buyer behavior like Amazon does.
    wardsauto.com

    This Plug's For You Kid - Ward's Auto

    A goofy thing about 1950s TV shows was how unabashedly they plugged products. Milton Berle looked in the camera and talked about splendiferous Buicks. Dinah Shore sang and danced to See the U.S.A. in Your Chevrolet so joyfully you expected a ’57 Impala and Bel Air to join her on stage for a conga line. We’ve come a long way from such old-timey approaches, right? Wrong. Product placement is alive and
    wardsauto.com

    ’17 Infiniti Q60: Good Looks, Great Personality

    Nissan’s luxury brand is appealing to sports coupe buyers who appreciate beauty but look deeper than just that.
    wardsauto.com

    Mazda Quietly Cuts Dealerships

    The auto maker has gone from 900 to 640 U.S. stores.
    wardsauto.com

    ’15 Toyota Camry Reflects Shorter Product Cycle

    The segment has seen a cadence of automakers introducing markedly upgraded models.
    wardsauto.com

    Lenders Deactivate Automated Decision-Making - Ward's Auto

    Lenders still rely on automated decision-making to reject loan requests. But many loan approvals are back in human hands.