Sophie Soar

In a new knowledge report by BoF, in partnership with TikTok, Recho Omondi, founder of The Cutting Room Floor podcast, unpacks how creating culture and community on TikTok is possible if brands are bold enough to have a personality.

To recapture consumer attention and inspire loyalty, brands and publishers are exploring new creative approaches on TikTok. This knowledge report examines how players in the fashion, beauty and media industries can leverage cultural capital and creator partnerships to grow their own fan communities.

The Business of Fashion and Amazon Fashion hosted a brunch to induct the world-leading creatives, innovators and executives joining the BoF 500, the definitive index of people shaping the global fashion industry.

In a changing industry, today’s talent is seeking more from employers. BoF Careers asked over 1,000 global fashion professionals which companies they most want to work for in 2025 — and why. Here are the results.

When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico’s leaders to learn about how they built a brand with creative and commercial longevity.

As artificial intelligence continues to shape the fashion industry and its output, BoF Careers explores what AI’s advanced capabilities mean for the fashion workplace — and how the workforce could and should adapt to gain competitive advantage.

The latest BoF Careers’ white paper delves into how retailers can reimagine staffing practices to unlock growth, increase retention and improve the perception of retail careers as in-store talent becomes more critical than ever to success.

Leslie Caswell, who has held roles at Burberry and Meta before starting at the luxury skincare brand, advises fashion juniors to champion a willingness to learn, time management and consider company culture at interview.

Fashion professionals, an organisational behaviourist and the founder of a global networking platform share their advice and actionable tips on networking today, from crafting that first reach-out message to strategically working an event space.

Click below to download BoF Careers’ white paper on how fashion companies can better attract, engage and leverage Gen-Z talent — a cohort increasingly critical to success.