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Sophie Soar

Sophie Soar

Commercial Features Editor at Business Of Fashion

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Email address
s*****@*******.comGet email address
Influence score
44
Location
United Kingdom
Languages
  • English
Covering topics
  • Apparel
  • Fashion

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Recent Articles

businessoffashion.com

Milanese Momentum: How The Attico Turned Buzz Into Longevity

When Gilda Ambrosio and Giorgia Tordini founded their womenswear brand in 2016, the Italian designers generated both buzz and business instantly, landing 140 stockists and an approximately 80 percent sell-through rate in their first year. Eight years on, having navigated a global pandemic and on-going economic and market uncertainty, BoF sits down with The Attico’s leaders to learn about how they built a brand with creative and commercial longevity.
businessoffashion.com

Leveraging TikTok for Brand and Sales Success

In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
businessoffashion.com

Commercialising the Zeitgeist: Crafting a Successful TikTok Strateg...

With a community exceeding 1 billion individuals, TikTok is a critical driver of success for fashion and beauty brands today. Partnering with TikTok, BoF shares exclusive internal insights and strategic analysis from a range of independent experts to identify how businesses can optimise their brand and product marketing performance on TikTok, and generate sales through its ads and commerce features.
businessoffashion.com

White Paper | Incorporating Generative AI Into the Fashion Workplace

As artificial intelligence continues to shape the fashion industry and its output, BoF Careers explores what AI’s advanced capabilities mean for the fashion workplace — and how the workforce could and should adapt to gain competitive advantage.
businessoffashion.com

Inside the Transformation of Retail Careers

The latest BoF Careers’ white paper delves into how retailers can reimagine staffing practices to unlock growth, increase retention and improve the perception of retail careers as in-store talent becomes more critical than ever to success.
businessoffashion.com

How I Became… Global Head of Digital Marketing and Social Media at ...

Leslie Caswell, who has held roles at Burberry and Meta before starting at the luxury skincare brand, advises fashion juniors to champion a willingness to learn, time management and consider company culture at interview.
businessoffashion.com

How to Network as a Fashion Professional

Fashion professionals, an organisational behaviourist and the founder of a global networking platform share their advice and actionable tips on networking today, from crafting that first reach-out message to strategically working an event space.
businessoffashion.com

Download the White Paper: Crafting an Emerging Talent Strategy | BoF

Click below to download BoF Careers’ white paper on how fashion companies can better attract, engage and leverage Gen-Z talent — a cohort increasingly critical to success.