Shawn Medow

Nearly 70 per cent of the NBA’s social media engagement across central, team and player accounts comes from outside the United States, with its roster of international stars making the league a truly…

Sports data and betting services company Genius Sports is bringing its augmented broadcast technology to the Canadian Football League, airing live streams exclusively on Bell Media’s TSN+

Car rental company Avis has today (Monday) extended its sponsorship deal with the PGA Tour through 2028, and added reigning PGA Championship winner Xander Schauffele as a brand ambassador.

Endeavor-owned agency WME Sports has launched a padel talent representation group and signed the world’s top-ranked player, Arturo Coello

Unrivaled, a 30-player 3×3 short-format basketball league for professional players, is looking to reshape the offseason for athletes, offering six-figure salaries to keep the stars of the WNBA at home.

German workwear brand Engelbert Strauss has signalled its intention to move into the Americas by agreeing a multi-year sponsorship deal with the Federación Mexicana de Fútbol (FMF) on the eve of the…

The Baltimore Orioles of Major League Baseball has secured its first jersey patch sponsor in a deal with investment firm T. Rowe Price. The multi-year sponsorship puts T. Rowe Price’s logo on home and…

More US colleges are set to seek new revenue streams after the National Collegiate Athletics Association (NCAA) announced it will allow sponsor advertising on football fields for regular-season games…

OneTeam Partners, the company working with US player unions to derive value from group licensing rights, has created an international venture with the Major League Baseball Players Association (MLBPA).

Canada’s professional women’s football league has been unveiled as the Northern Super League, which will kick off in April 2025 with six founding member clubs during a challenging time for club…