Seth Matlins

Seth Matlins talks with Uncommon Studios founder Nils Leonard about the evolution of advertising and marketing creative.

“The CEO” was named the Unofficial #1 on the 2024 Forbes World’s Most Influential CMOs list, for their often uniformed but outsized influence on marketing-driven growth.

What the numbers inside the 2024 Forbes World’s Most Influential CMOs list reveals about the recognized CMOs in aggregate.

Forbes has released the 2024 Forbes World’s Most Influential CMOs list, recognizing 50 chief marketers from around the world whose influence stands apart.

Like the increasingly complicated exercise of CMO influence, the methodology for recognition on the 2024 Forbes World's Most Influential CMOs list requires context.

Two CMOs have been inducted into the 2024 class of the Forbes CMO Hall of Fame, joining the 18 titans of business inducted previously.

Nominations for the 2025 Forbes Entrepreneurial CMO 50 list are now being accepted.

Too much marketing today is ignoring the prevailing mood and people's emotional context. That's why so much of it is irrelevant.

For this next episode of On The Evolution of Creativity and Creative, I spoke with Crayola CMO Victoria Lozano about creativity, imagination, and asking "what if?"

Forbes reviews the ads from the 2025 Super Bowl and while Dunkin, Instacart and Intuit were winners, finds them a bit lacking overall.