Serena Ehrlich

When it comes to increasing news release reach and actions, one of the easiest ways for companies to increase results is through leveraging the reach of their owned social channels.

There’s no denying that we are in the midst of the influencer economy. Whether they’re global celebrities or niche industry leaders, organizations worldwide seek out the endorsements of influencers to promote their brands and efforts to a captivated audience.

Whatever the crisis, communicators must always be prepared to act. We’ve curated a list of 15 of the best articles, guides, podcasts and resources on how to prepare for a modern crisis.

In this sprint for the latest and greatest digital resources, PR teams have traditionally been hesitant to get out of the blocks. Why has the adoption of these tools been so rapid in the world around us, yet so slow in the PR space?

Business Wire’s 10 most popular blog posts in Q1 2021 cover PR trends, diversity in hiring, international PR and more!

Review some of Business Wire’s best – and free! – press release enhancements designed to increase the appeal and usefulness of your news to your readers.

Eight ways to A/B test your press release and drive audience engagement by incorporating the best performing elements into future announcements.