Sarah Shevenock

Consumers in several countries say the ability to choose from multiple pricing tiers is a major factor in determining what streaming services to sign up for.

U.S. Media's Credibility Rating Stabilizes After Years of Decline  Morning Consult

For Americans, the First Family Is the Country's Closest Answer to British Royals  Morning Consult

Movie Theaters Are Reopening Again. Is the Public Ready?  Morning Consult

Garth Brooks' Favorability Rating Takes a Hit Among Republicans After Inauguration Performance  Morning Consult

Audiences are divided on political humor, with 37% saying jokes that don’t involve politics would make them more likely to watch a late-night program, while 34% said jokes about Republicans and Democrats would make them tune in.

As his time in the White House winds down, President Donald Trump is contemplating his next move, which, according to some, might include a return to reality television. But polling finds that while he has some Republican support, larger shares of voters are against the idea.

The former One Direction star’s detachment from social media, which is also characteristic of other celebrity darlings of Gen Z like singer-actress Zendaya and singer Billie Eilish, breaks the usual rules for influencer marketing, but it has only increased Styles’ appeal to a generation that is alwa…

A Jan. 30-Feb. 1 survey of 2,200 U.S. adults found that over half (56 percent) of adults said they would be less likely to be a fan of a celebrity if he or she hosted a fundraiser for a candidate they did not support, up 6 percentage points from a July 2019 poll.

Saturday Night Live  Morning Consult

While new polling finds that the youngest subscribers in particular are more likely than other age groups to say they would leave Netflix to follow certain programming, analysts suggest that this may not be that big of an issue for the streaming service.

Broadway theater has traditionally been an artform limited to roughly three dozen brick-and-mortar buildings in Manhattan -- but BroadwayHD, a streaming service featuring digital captures of live theater, is attempting to make it accessible to the masses.