ft.com
What do emails smell like? My visit to a new exhibition at London’s Design Museum suggests they give off a woody scent with a strong hint of juniper. Or perhaps, as Christian Widlic, the force behind the immersive display, explains: “They smell clean and fresh.” The aim, apparently, is to “evoke clarity” and “transform mood and mindset”. Of course, this may not be what we all associate with emails on a regular basis. You may wonder why I’m trying to sniff an email, but it’s all part of the int…
about 1 year ago