Sam Bradley

Media buyers report mixed results with the AI-powered search ads toolset.

WPP projects spending on ad networks operated by retailers, travel operators and financial services companies will outstrip total TV in 2025.

WPP projects spending on ad networks operated by retailers, travel operators and financial services companies will outstrip total TV in 2025.

Media agencies are finding The Trade Desk's reps readier to cut a deal on fees than they have been in the past.

Omnicom’s Black Monday saw thousands of jobs cut, and a chosen few put in charge of what is now the world’s largest marketing services group.

Agencies, adtech companies and publishers are racing to test AI media agents. Not all those tests are successful.

Most AI pilots fail miserably. Reckitt's Bastien Parizot explained how the CPG brand has avoided that fate as it deploys gen AI into its global marketing operation.

The London holding company is beset by challenges and critics. A bunker philosophy and pushback may be emerging in response.

Media planners and buyers hope to learn how to better target investments by scrying shifting search habits.

A series of job cuts across the sector have left some execs struggling to find their next gig. The impact of AI could worsen the situation.