Sam Bradley

Brands pushing more dollars to NBA audiences must choose between spending on a sponsorship, or funnel budget into TV, streaming and social.

Guitar brand Fender and amp-maker Marshall both recently launched content series aimed, in part, at improving their visibility in AI search. It’s part of a greater pattern.

Publicis boss Arthur Sadoun says agency group is skipping CMOs in more new business pitches, as Groupe notches up new business wins.

Media planners, creative strategists and CMOs are basing marketing decisions on insights gleaned from the behavior of synthetic consumers.

The WNBA’s newest team must navigate measurement demands and marketers wanting to share in the ‘mission’ if it’s to get a commercial foothold.

Scaled AI creative production is becoming ordinary among CMOS outside the huge billion dollar marketing investment club.

Brands with long consideration journeys are paying close attention to shifting search behaviors. They're using that concern to make their case for more media dollars.

PepsiCo and LVMH wins show Publicis has cultivated a habit of winning major media accounts outside the traditional review process.

Forecasts show ad spend growing faster than expected and share of ad dollars funneled through AI up 27% of U.S. spend by 2030.

Bot traffic is up for e-commerce site. But many remain split on whether they should be open to AI bots or to block them.