Rudy Sanchez

This article has been provided to PRINT readers by DIELINE, a leading authority on CPG, packaging and branding. Dive deeper into industry insights and join the vibrant community at thedieline.com. Liquid Death isn’t the first brand to think of putting water in aluminum cans instead of plastic. But they might be the first brand to actually make it cool. That hip edginess that’s attracted a juicy and profitable demographic of young people (and olds) who still want to seem cool is not a h…