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Prarthana Prakash

Prarthana Prakash

Europe Business Reporter at Fortune

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Location
United States
Languages
  • English
Covering topics
  • Business
  • Commerce
  • Entertainment
  • Politics
  • Compliance

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Recent Articles

fortune.com

Fintech giant Wise plans to shift main listing to New York as London sheds innovative companies

Wise's listing shift underscores years of pain. "U.K. stock market continues to take a succession of blows to the head," one expert said.
fortune.com

How Ray-Ban maker EssilorLuxottica’s all-pervasive €112 billion emp...

EssilorLuxottica has is the undisputed leader on everything to do with vision. How does a company commanding an entire industry continue to grow?
fortune.com

Nearly 20,000 Volkswagen workers take voluntary redundancy while ot...

Some 20,000 Volkswagen workers had so far accepted redundancy offers, out of a total of 35,000 due to be shed by 2030.
fortune.com

Kering will be booted from Europe’s premier blue-chip index as defe...

Rheinmetall’s shares have surged 250% in the last year, while Kering's have fallen by 47%.
fortune.com

Dior’s revival rests on its historic appointment of Jonathan Anders...

"At 40, Jonathan Anderson has exceptional qualities combining creativity and savoir-faire," Dior chair Delphine Arnault told Fortune.
fortune.com

Why LVMH’s $1 billion Formula One bet is more than the average luxu...

As well as a timekeeper, Tag Heuer became the first title sponsor for the Monaco Grand Prix this year.
fortune.com

MPWI Summit: How Saudi Arabia plans to become a fashion haven

The fashion industry is one of Saudi Arabia's focuses as part of its Vision 2030 program.
fortune.com

Bernard Arnault hopes to use his ‘modest means’ to aid EU-U.S. nego...

LVMH CEO Bernard Arnault said EU-U.S. talks on tariffs need to be pursued “with the aim to succeed.”
fortune.com

HSBC banking chief who has presided over 8 major financial crashes ...

The banking boss said that she doesn't "remember when there maybe wasn't political instability in some part of the world.”
fortune.com

European bank UBS is seeing strong demand for AI-generated video av...

UBS' video endeavor is still new—but the bank plans to roll out the use of AI to generate analyst videos globally, a spokesperson told Fortune.
fortune.com

Europe’s ability to attract investment and create jobs is at its lo...

France, U.K., and Germany had the most foreign projects—but there was a double-digit decline in the number of projects in each country, EY found.
fortune.com

British Airways used AI to cut flight delays, but long waits still ...

The AI investment is part of £7 billion worth of measures that British Airways undertook last year to “revolutionize” the carrier.
fortune.com

'Hollywood is back', Cannes boss declares—but Trump's movie tariffs...

Iris Knobloch said the film industry has experienced a lot recently, and hopes it "won’t be paralysed by caution and uncertainty" amid possible tariffs.
fortune.com

‘That’s a disaster’: Only 17% of government leaders have plans to i...

“That’s a disaster," Apolitical's Robyn Scott said of the low intent to up-skill around AI at Fortune's Brainstorm AI conference.
fortune.com

How Ikea rewrote the rules with inflation-defying prices and one of...

Whether with €1 bulbs or 85 pence hot dogs, Ikea's knack for going against the grain has kept it in business for 82 years. What comes next?
fortune.com

James Dyson, one of U.K.’s most celebrated business tycoons, thinks...

At Dyson, the consumer electronics company, "experience doesn’t help us very much and, in fact, it can get in the way,” its billionaire founder says.   
fortune.com

Europe’s richest man Bernard Arnault slammed the EU for failing U.S...

"It will be Brussels' fault" if LVMH produces more of its high-end goods in the U.S., Arnault warned.
fortune.com

Hermès confirms plans to hike prices on its $10,000 bags in respons...

“We’re very attached to our production where it is,” executive chair Axel Dumas previously said of Hermès’s manufacturing.
fortune.com

Trump has unwittingly set off a brain drain of ‘intellectual refuge...

The Trump administration's changes are prompting more Americans to consider leaving the U.S. for more freedom and stability.
fortune.com

Hermès leapfrogs LVMH to become Europe's most valuable luxury compa...

“Some people want to do a bit like Hermès, but it doesn’t work out at the end of the day,” Hermès executive chair Axel Dumas said in February.   
fortune.com

LVMH sales slip 3% as luxury shoppers come face-to-face with tariff...

LVMH CFO Cécile Cabanis said, “Aspirational clientele is always more vulnerable in less positive economic cycles.”