Peter Adams

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult denim category.

Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones like having kids. 

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key fronts. 

The $13 billion-plus acquisition is expected to be finalized in late November, with the potential to expand Omnicom’s media business by 60%.

Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad spending.

The group’s branding and retail commerce segment experienced punishing declines as “uncertain market conditions” affected new launches.

The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views. 

The deal, with an estimated value over $13 billion, has industry-rattling implications — but may not address client demands for simplicity.

The global campaign spearheaded by Matte Projects also marks the first time the sportswear brand has run a unified message across its portfolio.

The pair of iconic creative shops will preserve an affiliate relationship with their former parent, which has struggled with the tech downturn.