Peter Adams

Ensuring its ad segment remains a robust profit driver could be important for the big-box retailer as it contends with the impact of tariffs.

The four-year-old upstart founded by Nike veterans has worked with brands and athletes including Lululemon and Anthony Edwards.

The platform is seeing slight headwinds from tariffs in regions that were, until recently, heavy spenders, but said it’s too early to tell the full impact. 

A store emulating payday loan retailers doles out gift cards to “approved” visitors, while consumers at home can participate in social giveaways on X. 

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology face tariff chaos.  

The $70 million effort acknowledges young consumers are sick of polarization and capitalizes on the growing fondness for maximalism.

The department store chain will take advantage of services like a social influencer seeding offering intended to boost relevance.

The CPG’s beauty and well-being group was the first to pilot technology that has also delivered an increase in purchase intent for some brands.

At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street. 

Executives at SXSW described how the channel can be more successful than traditional advertising in the quest to woo Gen Z consumers.