Peggy Packer

NEW ZEALAND - One of our most recent exclusive features with kiwifruit maven Zespri™ dug into the various benefits of its ZAG fund, highlighting multiple innovation pilots set to advance the company’s sustainability goals. With these strategic pilots underway, the supplier took a moment to discuss the importance of advancing sustainable ag practices.

CALIFORNIA & GEORGIA - With the summer months upon us, blackberries are a rising category on consumers’ shopping lists. As retailers look to satisfy this demand, our most recent dive into the fresh produce pricing landscape revealed slightly lower volumes and elevated pricing in the sector.

UNITED STATES - A strategic deal was recently proposed in the delivery sector as DoorDash proposed a $3.6 billion acquisition of London-based food delivery service Deliveroo.

ORLANDO, FL - A comprehensive campaign is fueling excitement in the produce department while reshaping the way consumers view and experience the salad category. Supporting its recent rebrand, Fresh Express is seeking to inspire shoppers with its new Express Yourself initiative.

FRESNO, CA - Consumers and retailers alike are gearing up for the start of the Central California melon season, which typically kicks off during the first week of July. Bringing Cantaloupes, Honeydews, and Golden Honeydews into the baskets of eager shoppers, Westside Produce/Classic Fruit Company is helping maximize demand among several demographics.

KINGSBURG, CA - The summer season calls for a delicious Plumsicle™. Consumers and retailers alike look forward to HMC Farms’ Plumsicle season all year long, as it presents the opportunity to bring a uniquely enticing flavor to shoppers experiencing that summer sweet tooth.

FRESNO, CA - A continuously evolving landscape, social media has become a premier place for connecting with consumers and sharing a brand's ethos. Social media strategies have become ever more critical in the produce world, and one operation that always has its finger on the pulse is Trinity Fruit Company. Securing a 2025 Besties Award for Best Social Media Campaigning, Trinity Fruit’s Anna O'Brien and Angela Hernandez shared a behind-the-scenes look at the brand’s social media success.

Tom Crall, Category Manager of Produce at Hy-Vee, Passes Away

BAKERSFIELD, CA - How can we continue to fuel demand? This question is posed across all aspects of the produce industry, with both new and traditional strategies taking root to achieve the common goal.

LOS ANGELES, CA - “Wonderful.” It’s right there in the name. Positioned as a convenient kitchen game-changer, Wonderful Seedless Lemons have seen consistent household penetration growth, continuing to rank high with consumers. In response, The Wonderful Company is ramping up marketing efforts across the country to continue the rapid growth the brand has experienced since Wonderful Seedless Lemons launched in 2019.