Pamela Parker

Google is testing the effect of adding "Trusted Stores" badges to qualifying advertisers' search ads, as it considers deploying the badges more widely.

Quality Score display and the addition of labels aren't the only AdWords changes this week. Google has also updated the Keyword Tool and Traffic

Though investors seemed disappointed by Google’s third-quarter numbers, its core AdWords business is going like gangbusters, according to a new study by

How valuable would it be to work on improving your paid search keywords' Quality Score? And which keywords should you focus on first? Bing Ads is

AdWords advertisers know that Google has plenty of policies by which you must abide, like Ad Sitelinks extensions can't have two links that point to the

One of the closest-watched metrics by marketers and investors -- the cost-per-click across Google's advertising business -- increased approximately 2% in

Through online advertising’s ups and downs, search -- because of its orientation toward performance -- has always been a stalwart category. Despite much

SEO platforms offer numerous capabilities that range from keyword research and rank-checking to backlink analysis and acquisition, as well as competitive intelligence, social signal integration, and workflow rights and roles.

Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.

Want to grow your company’s organic search visibility and revenue? These are some must-have features of an enterprise SEO platform.