sportsbusinessjournal.com
By most accounts, the NFL’s process to come up with new media rights deals started nearly two years ago, the summer of 2019, when Commissioner Roger Goodell held an off-site meeting for the deal team at a Manhattan hotel just down the street from the league’s offices. For NFL employees, the next 20 months were marked by early mornings, late nights and an unshakable camaraderie that resulted in $110 billion worth of deals that were announced earlier this month.
over 3 years ago