drinks-intel.com
Last month, Suntory Global Spirits secured 'official spirits partner' status for its Jim Beam flagship with the newly-founded Cadillac Formula 1 Team. Shortly afterwards, Global Drinks Intel editor Olly Wehring talked with Rashidi Hodari, the MD of the group's James B Beam Distilling Co unit, to understand the rationale behind the high-profile tie-up.
2 months ago