This week in leadership updates, Nintendo names Devon Pritchard EVP of sales,
marketing and communications, Burger King appoints Thibault Roux chief digital
officer, Dave & Buster’s hires Ashley Zickefoose as...
After ViacomCBS canceled VidCon two years in a row due to concerns about the
ongoing COVID pandemic, the event has returned to the Anaheim Convention Center
in California this week....
This week in leadership updates, JCPenney hires John Aylward as new chief
marketing officer, Bark, Inc., taps Cindy Gustafson as chief marketing officer,
Snipes scouts Rich Foster as chief marketing...
This week in social media news, Twitch considers changing how it pays top streamers, Pinterest adds 2 million users in Q1 2022 and YouTube Shorts reaches 30 billion daily views....
Last year, entertainment and book apps comprised 18 percent of downloads and 49
percent of consumer spend on apps worldwide, according to data.ai’s latest
report, State of Media and Entertainment:...
The metaverse, NFTs, Web 3: the sprawling virtual world is all the rage. With
the market opportunity estimated at over $1 trillion, the metaverse will likely
touch every sector in...
One metaverse margarita coming right up. This summer, Jose Cuervo will open the
first distillery on virtual platform Decentraland to quench younger consumers’
thirst for virtual experiences, limited edition products...
Consumers continue to expect seamless experiences across digital and in-person
touchpoints, but a new Forrester study commissioned by Uberall shows just how
difficult creating an end-to-end hybrid customer journey is...
According to the latest NPD Group US video game sales report, consumer spending
on video game hardware, content and accessories fell to $4.4 billion in February
2022, a 6 percent...
Despite the progress made in mobile connectivity, the pandemic widened the digital divide between the haves and have-nots. Today 450 million people, or 6 percent of the world’s population, don’t...
Meta (formerly Facebook) has invested billions in connectivity worldwide over
the last decade and recently announced that its subsea cable investments in
Europe and APAC could potentially contribute to over...
Pinterest has launched a new augmented reality-based function that enables a
“try before you buy” furniture shopping experience for US mobile users. “Try On
for Home Decor,” powered by Pinterest’s...
According to Takumi’s latest white paper, “Influencer Marketing in the
Post-Pandemic Era,” consumers and marketers are at odds about whether influencer
content adequately represents diversity in society. While two-thirds of...
At its inaugural Intel Innovation event keynote, broadcast live from Fort Mason
in San Francisco, Intel chief executive Pat Gelsinger and the company’s
executive team members debuted new products, tools...
As industry standards change and increasing regulatory scrutiny forces media
publishers and advertisers to adapt, organizations are either expressing a lack
of concern over the death of cookies or busy...